{"id":465891,"date":"2026-09-16T19:06:08","date_gmt":"2026-09-16T19:06:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/465891\/"},"modified":"2026-09-16T19:06:08","modified_gmt":"2026-09-16T19:06:08","slug":"vidcon-leaving-anaheim-as-it-merges-with-cannes-lions-owner-lions","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/465891\/","title":{"rendered":"VidCon Leaving Anaheim As It Merges with Cannes Lions Owner Lions"},"content":{"rendered":"<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t<a href=\"https:\/\/www.hollywoodreporter.com\/t\/vidcon\/\" id=\"auto-tag_vidcon_1\" data-tag=\"vidcon\" rel=\"nofollow noopener\" target=\"_blank\">VidCon<\/a> will leave Anaheim and link up with <a href=\"https:\/\/www.hollywoodreporter.com\/t\/cannes-lions\/\" id=\"auto-tag_cannes-lions_1\" data-tag=\"cannes-lions\" rel=\"nofollow noopener\" target=\"_blank\">Cannes Lions<\/a> operator LIONS as parent company Informa seeks to expand the Lions brand global.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThis year\u2019s Cannes Lions event saw a significant increase in the number of creators attending and participating, and with brands like YouTube and TikTok holding an official presence that rivals the major ad companies and media companies.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tNow Lions intends to take that momentum worldwide, launching spinoff events across the globe, and creating what it calls VidCon x Lions Creators. Both VidCon and Cannes Lions are owned by Informa, which <a href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/2025-vidcon-expansion-plans-new-owner-fan-expo-1236257578\/\" rel=\"nofollow noopener\" target=\"_blank\">bought the creator conference<\/a> in 2024 from Paramount.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tIn the U.S., the major event will be the Insight to Impact Festival, which will launch in Denver next month, and move to Nashville in 2027. VidCon x Lions Creators will become a tentpole of that annual event, and will also have a presence at Cannes Lions each summer.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cThe <a href=\"https:\/\/www.hollywoodreporter.com\/t\/creator-economy\/\" id=\"auto-tag_creator-economy_1\" data-tag=\"creator-economy\" rel=\"nofollow noopener\" target=\"_blank\">creator economy<\/a> has never moved faster or mattered more within the global marketing ecosystem,\u201d says Simon Cook, the CEO of Lions. \u201cCreators are increasingly central to how culture is created and how brands connect with audiences. We\u2019ve seen this evolution firsthand at Cannes Lions through the growth and scale of Lions Creators, with brands, agencies, media platforms, and creators coming together to build relationships, establish partnerships and do business. The introduction of VidCon is an exciting next step which will allow us to build out a dedicated global platform for an industry that\u2019s rapidly reshaping the marketing landscape.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cFor 15 years, VidCon has been the heartbeat of the creator community\u2014the place where emerging and established creators, fans, brands, and industry leaders come together to celebrate digital culture in real life. Joining Lions allows us to amplify that mission on a global scale,\u201d added Sarah Tortoreti, VP and business lead for VidCon. \u201cBy combining VidCon\u2019s deep-rooted relationships across the creator economy with Lions\u2019 unparalleled industry authority and global reach, we\u2019re creating unprecedented opportunities for creators to build their careers, for brands to forge authentic partnerships, and for the entire ecosystem to shape what\u2019s next together.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"VidCon will leave Anaheim and link up with Cannes Lions operator LIONS as parent company Informa seeks to&hellip;\n","protected":false},"author":2,"featured_media":465892,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[3034,163,165,164,183469,183470,49356],"class_list":["post-465891","post","type-post","status-publish","format-standard","has-post-thumbnail","category-anaheim","tag-advertising","tag-anaheim","tag-anaheim-headlines","tag-anaheim-news","tag-cannes-lions","tag-creator-economy","tag-vidcon"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/465891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=465891"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/465891\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/465892"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=465891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=465891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=465891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}