{"id":467381,"date":"2026-09-18T01:24:09","date_gmt":"2026-09-18T01:24:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/467381\/"},"modified":"2026-09-18T01:24:09","modified_gmt":"2026-09-18T01:24:09","slug":"california-winemaker-scott-pruett-says-industry-needs-a-reset","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/467381\/","title":{"rendered":"California winemaker Scott Pruett says industry needs a reset"},"content":{"rendered":"<p>California winemaker and racecar driver Scott Pruett acknowledges challenges like cost and oversaturation impacting the industry but says quality wines will survive.<\/p>\n<p>While Pruett is aware of the struggles the industry is facing, he said, in his view, &#8220;the whole industry needed a reset.&#8221;<\/p>\n<p>He shared that some market costs have become unsustainable over the last 10 years, such as prices for certain Napa grapes.<\/p>\n<p>His wines, including the Syrahs, have won worldwide awards, and his latest offerings include his Legends series.\u00a0<\/p>\n<p><a href=\"https:\/\/www.pruettvineyard.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Pruett Vineyards in Auburn<\/a>\u00a0markets directly to the consumer and doesn&#8217;t have a tasting room.<\/p>\n<p>Pruett is involved in all stages of his wine production, including the harvest.<\/p>\n<p>&#8220;I think you have to have a great wine, and my desire is to provide the best wines possible,&#8221; he said.<\/p>\n<p>He helped design the labels for his Legends series based on some of his favorite races and cars, a project that was three years in the making.<\/p>\n<p>\n          More from CBS News\n        <\/p>\n<p class=\"content__tags__label\">In:<\/p>\n","protected":false},"excerpt":{"rendered":"California winemaker and racecar driver Scott Pruett acknowledges challenges like cost and oversaturation impacting the industry but says&hellip;\n","protected":false},"author":2,"featured_media":467382,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[7,9,8,3945],"class_list":["post-467381","post","type-post","status-publish","format-standard","has-post-thumbnail","category-california","tag-california","tag-california-headlines","tag-california-news","tag-wine"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/467381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=467381"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/467381\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/467382"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=467381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=467381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=467381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}