{"id":472299,"date":"2026-09-22T21:08:12","date_gmt":"2026-09-22T21:08:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/472299\/"},"modified":"2026-09-22T21:08:12","modified_gmt":"2026-09-22T21:08:12","slug":"board-approves-fresno-county-farms-to-forests-seal","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/472299\/","title":{"rendered":"Board approves Fresno County Farms to Forests seal"},"content":{"rendered":"

A new logo highlighting farms and forests in Fresno County was officially adopted Tuesday by the Board of Supervisors though the old logo isn\u2019t going anywhere.<\/p>\n

The supervisors voted 4-1 to adopt the new logo and slogan, \u201cFarms to Forests, We Serve.\u201d The new logo is a seal and features farmland, redwoods, a building similar to Pacific Southwest<\/a> in Fresno\u2019s skyline and the kind of flowers common along the Blossom Trail<\/a>.<\/p>\n

The supervisors chose to retain the county\u2019s old logo as its \u201clegacy seal\u201d for official county documents, and the new one for \u201cother print and digital branding going forward,\u201d according to the ordinance. Supervisors Buddy Mendes cast the sole dissenting vote, saying he preferred to stick with the old one.<\/p>\n

The county began its effort for a new tagline by asking its some-8,000 employees to weigh in, according to a county staff report. Of the employees, 2,049 participated to help mold three slogan options for residents.<\/p>\n

The 993 residents who participated in the online effort voted<\/a> by 62% for \u201cFarms to Forests, We Serve,\u201d according to the report.<\/p>\n

The old seal was adopted in 1964, according to Sonja Dosti, the county\u2019s communications director.<\/p>\n

\u201cThe new logo and tagline would be used for daily communication, signage, digital platforms, flyers, events, social media, printing and much more,\u201d Dosti said in her presentation to the board.<\/p>\n

The county entered into a contract in December 2023 with JP Marketing, which is now called Hyphen<\/a>, for media and mass communications services to the tune of $10,925 as part of the effort to rebrand.<\/p>\n

\"The The new Fresno County logo projected on a screen before it was adopted Tuesday, Sept. 22, 2026, by the Board of Supervisors along with a new motto, \u201cFarms to Forests, We Serve.\u201d THADDEUS MILLER tmiller@fresonbee.com \"The The old Fresno County logo printed on a seat saver on Tuesday, Sept. 22, 2026, at a meeting of the Board of Supervisors. They adopted a new one along with a new motto, \u201cFarms to Forests, We Serve,\u201d though the old logo will remain in some forms. THADDEUS MILLER tmiller@fresnobee.com \"Fresno Fresno County Communications Director Sonja Dosti presents a new logo and slogan on Tuesday, Sept. 22, 2026, to the Board of Supervisors along with a new motto, \u201cFarms to Forests, We Serve.\u201d The board adopted it 4-1. THADDEUS MILLER tmiller@fresnobee.com
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\n \"Profile
\n <\/a><\/p>\n

Thaddeus Miller<\/a><\/p>\n

Merced Sun-Star<\/p>\n

Reporter Thaddeus Miller has covered cities in the central San Joaquin Valley since 2010, writing about everything from breaking news to government and police accountability. A native of Fresno, he joined The Fresno Bee in 2019 after time in Merced and Los Banos.\n <\/p>\n