{"id":472407,"date":"2026-09-22T23:16:10","date_gmt":"2026-09-22T23:16:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/472407\/"},"modified":"2026-09-22T23:16:10","modified_gmt":"2026-09-22T23:16:10","slug":"national-coffee-day-comes-early-at-mccarthy-quad-illy-event-annenberg-media","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/472407\/","title":{"rendered":"National Coffee day comes early at McCarthy Quad Illy event \u2013 Annenberg Media"},"content":{"rendered":"

A line of students gathered at the northeastern end of McCarthy Quad as Illy Caff\u00e8 offered free espresso, specialty drinks and merchandise Tuesday, a week ahead of National Coffee Day.<\/p>\n

Illy hosted the pop-up event between 8:30 a.m. and 4:00 p.m. in collaboration with USC Hospitality and USC Recreational Sports. Spokesperson Jayla Johnson said the event was organized \u201cfrom coffee lovers, to coffee lovers.\u201d<\/p>\n

The day began at 8:30 a.m with yoga and free drinks on McCarthy Quad, with about 50 students in attendance.<\/p>\n

The specialty brew stand offered espresso and fall recipes, including pumpkin spice and salted caramel maple. Students were also offered free Illy brand tote bags and tan Illy hats, and were invited to leave a positive message on the \u201cWall of Love\u201d at the entrance of the event.<\/p>\n

\"RedMessages clipped onto the \u201cWall of Love.\u201d (Photo by Michael Spathanas) <\/p>\n

For some students, the free coffee offered a chance to recharge between classes.<\/p>\n

\u201cI just walked out here from my chem lab this morning,\u201d said Graham Todd, a freshman biology major who attended the event. \u201cWhen I came back I tapped in. I\u2019ll finish this over the next hour and try to stay dialed in until my classes are over.\u201d<\/p>\n

Shari Franklin, director of marketing at Illy, described the event as \u201ca morning of wellness, connectivity, coffee and fun.\u201d<\/p>\n

The pop-up comes a week ahead of National Coffee Day, observed annually in the United States on Sept. 29.<\/p>\n

Edited by Jadon Frank<\/a> and JohVonne Roberts<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"A line of students gathered at the northeastern end of McCarthy Quad as Illy Caff\u00e8 offered free espresso,…\n","protected":false},"author":2,"featured_media":472408,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[16221,185799,48,52,51,47,50,49,69696,8266],"class_list":["post-472407","post","type-post","status-publish","format-standard","has-post-thumbnail","category-los-angeles","tag-coffee","tag-illy","tag-la","tag-la-headlines","tag-la-news","tag-los-angeles","tag-los-angeles-headlines","tag-los-angeles-news","tag-quad","tag-yoga"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/472407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=472407"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/472407\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/472408"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=472407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=472407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=472407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}