{"id":475307,"date":"2026-09-25T12:48:11","date_gmt":"2026-09-25T12:48:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/475307\/"},"modified":"2026-09-25T12:48:11","modified_gmt":"2026-09-25T12:48:11","slug":"viral-smashburger-10-10-burger-opens-permanent-location-oct-10","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/475307\/","title":{"rendered":"Viral smashburger 10\/10 Burger opens permanent location Oct 10"},"content":{"rendered":"

Mike Majlak has eaten burgers around the world. Now he\u2019s decided to do something slightly more ambitious than posting a number between one and 10 about them: He\u2019s opening a burger restaurant in Hollywood.<\/p>\n

The social media personality, bestselling author of The Fifth Vital and IMPAULSIVE podcast co-host is bringing his 10\/10Burger concept to a\u00a0brick-and-mortar at 1253 Vine St.,\u00a0set to open October 10. After all, if 10,000 hours makes you an expert at something, then Majlak can comfortably be called a burger expert after years of\u00a0obsessing over what separates a merely good burger from one worthy of a perfect score.\u00a0<\/p>\n

RECOMMENDED: The best burgers in America to sink your teeth into<\/a><\/p>\n

The menu is straightforward. The signature 10\/10Burger comes with one or two smashed beef patties, American cheese, grilled onions, pickles, a toasted potato bun and the brand\u2019s signature 10\/10 sauce. There\u2019s The Old School, a classic burger with ketchup and mustard, plus a crispy chicken sandwich, homemade fries and a Cinnamon Toast Crunch milkshake to polish off the meal.<\/p>\n

\u201cI\u2019ve eaten hundreds of burgers around the world and spent my entire life figuring out exactly what makes the perfect burger,\u201d Majlak said in a statement. \u201c10\/10Burger is a curation of everything I\u2019ve learned along the way. We\u2019ve taken this concept around the world to massive crowds, but having a permanent home in Los Angeles is a huge moment for me. I\u2019ve wanted to do this for a long time, and I\u2019m excited for people to finally be able to walk through our doors and experience 10\/10 the way I always envisioned it. It’s a dream come true.”<\/p>\n

The Hollywood location is also a significant step for a brand that has so far existed largely on the road. Rather than\u00a0figuring out how to get to the next pop-up or festival location,\u00a0burger fans\u00a0now have a dedicated destination. As for whether the Hollywood burger actually deserves\u00a0its name? Well, Majlak spent years handing out the scores. Now Los Angeles gets to be the critic.<\/p>\n

10\/10Burger opens October 10 at 1253 Vine St. For more information,\u00a0click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Mike Majlak has eaten burgers around the world. Now he\u2019s decided to do something slightly more ambitious than…\n","protected":false},"author":2,"featured_media":475308,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[14878,48,52,51,47,50,49,21101,412],"class_list":["post-475307","post","type-post","status-publish","format-standard","has-post-thumbnail","category-los-angeles","tag-categories-restaurants","tag-la","tag-la-headlines","tag-la-news","tag-los-angeles","tag-los-angeles-headlines","tag-los-angeles-news","tag-news-eating","tag-restaurants"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/475307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=475307"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/475307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/475308"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=475307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=475307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=475307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}