Oakland University Athletics has appointed sports marketing and media company Van Wagner as its exclusive multimedia rights partner under a long-term agreement, expanding the company\u2019s role in the commercial development of the Golden Grizzlies\u2019 athletics programme.<\/p>\n
As part of the partnership, Van Wagner will lead Oakland Athletics\u2019 corporate partnership and sponsorship efforts, including sales, marketing, activation and fulfilment. The company will also work with the university to develop new revenue-generating opportunities across both traditional and emerging sponsorship categories.<\/p>\n
The agreement covers Oakland\u2019s 18 Division I sports and is intended to strengthen the department\u2019s commercial offering by creating integrated opportunities for brands to engage with the university\u2019s students, alumni, fans and broader community.<\/p>\n
Oakland Athletics Director Steve Waterfield said, \u201cOakland University Athletics is excited to partner with Van Wagner on its multimedia rights. Van Wagner has decades of proven, successful experience in strengthening and expanding numerous Division I institutions\u2019 corporate partnerships, sponsorship sales, and other revenue-generating programs. \u00a0Throughout the evaluation process, Mike Palisi and the entire Van Wagner team impressed with their approaches to working with intercollegiate programs, documented revenue-generating successes, and ideas on how best to position and leverage Oakland Athletics\u2019 multimedia rights in the current, future, and changing landscape of college athletics. We look forward to working with Van Wagner as we continue to elevate Golden Grizzlies Athletics.\u201d<\/p>\n
Mike Palisi, President, Van Wagner College, added, \u201cOakland has everything we look for in a partner: a nationally recognised athletic director in Steve Waterfield, a coach in Greg Kampe who has become the longest-tenured head coach in Division I basketball and the face of one of the sport\u2019s great sustained success stories, a department that regularly wins the Horizon League\u2019s all-sports trophy, and student-athletes who perform in the classroom as well as they do in competition. We\u2019re honoured to join the Golden Grizzlies family and put our full weight behind growing this program.\u201d<\/p>\n
The agreement further expands Van Wagner\u2019s collegiate multimedia rights portfolio. The company already works with institutions including Central Michigan, Western Michigan and Northern Illinois, giving it an established presence across Michigan and the Horizon League.<\/p>\n
Oakland selected Van Wagner through a formal procurement process, with the university issuing RFP 00283 for athletics multimedia rights in February 2026.<\/p>\n
The partnership adds another Division I property to Van Wagner\u2019s growing collegiate portfolio while giving Oakland access to a dedicated commercial platform aimed at expanding sponsorship and partnership opportunities in the Detroit metropolitan market.<\/p>\n","protected":false},"excerpt":{"rendered":"Oakland University Athletics has appointed sports marketing and media company Van Wagner as its exclusive multimedia rights partner…\n","protected":false},"author":2,"featured_media":479340,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[26538,143,145,144,188022,188023],"class_list":["post-479339","post","type-post","status-publish","format-standard","has-post-thumbnail","category-oakland","tag-golden-grizzlies","tag-oakland","tag-oakland-headlines","tag-oakland-news","tag-oakland-university-athletics","tag-van-wagner"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/479339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=479339"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/479339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/479340"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=479339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=479339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=479339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}