{"id":485628,"date":"2026-10-05T10:12:10","date_gmt":"2026-10-05T10:12:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/485628\/"},"modified":"2026-10-05T10:12:10","modified_gmt":"2026-10-05T10:12:10","slug":"san-jose-sharks-turn-their-ice-rink-into-a-shark-tank","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/485628\/","title":{"rendered":"San Jose Sharks turn their ice rink into a shark tank"},"content":{"rendered":"<p>The San Jose Sharks have taken their name literally, creating the illusion of sharks swimming beneath the ice as players enter the rink at SAP Center in California.<\/p>\n<p>The pregame display transforms the playing surface into rippling water, with sharks moving beneath it. As the hockey team skates out, the rink appears to have become an enormous aquarium.<\/p>\n<p>Annie Moore shared the video from the stadium on X.<\/p>\n<p>Suddenly, the venue\u2019s \u2018Shark Tank\u2019 nickname feels rather appropriate.<\/p>\n<p dir=\"ltr\" lang=\"en\">The Sharks swimming in the water is a magnificent detail. I can\u2019t look away. #SJSharks https:\/\/t.co\/RsHMpo6sw6<\/p>\n<p>\u2014 Annie Moore (@SanJosAnnie) <a href=\"https:\/\/x.com\/SanJosAnnie\/status\/2106566337778909288?ref_src=twsrc%5Etfw\" rel=\"nofollow\">October 4, 2026<\/a><\/p>\n<p>The underwater sequence forms part of a wider matchday show featuring lasers, on-ice graphics and the team\u2019s giant shark-head entrance.<\/p>\n<p>Like <a href=\"https:\/\/www.famouscampaigns.com\/2024\/10\/lego-animates-battersea-power-station\/\" rel=\"nofollow noopener\" target=\"_blank\">LEGO\u2019s Battersea Power Station takeover<\/a>, it uses animation to make a familiar surface behave in an unexpected way. Here, the entertainment starts before anyone has touched the puck.<\/p>\n<p><a href=\"https:\/\/famouscampaigns.substack.com\" rel=\"nofollow noopener\" target=\"_blank\">Subscribe<\/a> to the famous newsletter and get the best campaigns in your inbox<\/p>\n","protected":false},"excerpt":{"rendered":"The San Jose Sharks have taken their name literally, creating the illusion of sharks swimming beneath the ice&hellip;\n","protected":false},"author":2,"featured_media":485629,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[88,90,89],"class_list":["post-485628","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-jose","tag-san-jose","tag-san-jose-headlines","tag-san-jose-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/485628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=485628"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/485628\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/485629"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=485628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=485628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=485628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}