{"id":492259,"date":"2026-10-11T04:38:08","date_gmt":"2026-10-11T04:38:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/492259\/"},"modified":"2026-10-11T04:38:08","modified_gmt":"2026-10-11T04:38:08","slug":"sd-county-supervisors-advance-proposed-film-initiative-program","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/492259\/","title":{"rendered":"SD County supervisors advance proposed film initiative program"},"content":{"rendered":"<p>SAN DIEGO (CNS) \u2014 San Diego County government is advancing its plan to bolster film production opportunities in the region, following a recent vote by the Board of Supervisors.<\/p>\n<p>Supervisors during their Tuesday meeting unanimously supported the first steps towards creating the&#8221;San Diego County Film Initiative,&#8221; featuring a nonprofit Regional Film Office.<\/p>\n<p>According to a board letter, the office would &#8220;serve as a single regional point of contact for productions, coordinating across jurisdictions and promoting the region, as well as administering the production rebate program, tracking metrics and developing annual reports.&#8221;<\/p>\n<p>The office would feature a 15-member commission representing all supervisorial districts, key jurisdictions, tribal nations and industry sectors. Also proposed is an annual $1.5 million production rebate program, as an accompaniment to California&#8217;s Film and Television Tax Credit Program 4.0. Chief Administrative Officer Ebony <\/p>\n<p>Shelton and staff will return in 90 days with an ordinance formally establishing the program.<\/p>\n<p>Last April, Supervisors directed Shelton to craft the film initiative proposal.<\/p>\n<p>The board&#8217;s vote comes at a time of growing concern over film productions moving out of California. Over the past few decades, San Diego County has been a location for blockbuster and critically acclaimed movies such as &#8220;Almost Famous,&#8221; &#8220;One Battle After Another,&#8221; &#8220;Top Gun,&#8221; and &#8220;Traffic.&#8221;<\/p>\n<p>The popular TV shows &#8220;Simon and Simon&#8221; and &#8220;Veronica Mars&#8221; were filmed in within San Diego County, also where the 1970s cult classic &#8220;Attack of the Killer Tomatoes&#8221; was made.<\/p>\n<p>Supervisor Joel Anderson noted during the Tuesday meeting that &#8220;Tomatoes&#8221; was made for $100,000 but has grossed $5 million over the years. According to a press release from Supervisors Paloma Aguirre and Anderson, the commission is one of &#8220;the two joint priority initiatives born out of cross-district tours conducted earlier this year.&#8221; <\/p>\n<p>Aguirre, board chair pro tem, said the county &#8220;has everything a production needs: coastline, border communities, urban neighborhoods, deserts and mountains, all within a couple of hours&#8217; drive.&#8221;<\/p>\n<p>&#8220;Too many of those productions, and the jobs that come with them, go somewhere else,&#8221; Aguirre said, adding the film industry benefits local small businesses and South Bay.<\/p>\n<p>Anderson said that along with jobs, the Regional Film Office &#8220;helps open the door to new investment and opportunity while putting the beauty, landscapes and character of communities like those in District 2 on screens around the world. <\/p>\n<p>In a statement, the IATSE Local 122 president said San Diego has the locations, workforce and creative talent to compete for film and television projects, but not the regional infrastructure &#8220;to bring those pieces together.&#8221; <\/p>\n<p>&#8220;This is an opportunity to change that,&#8221; Greg Sowizdrzal added.<\/p>\n<p>During public comment on Tuesday, Fernanda Flores of IATSE Local 122 said last year&#8217;s Academy Award-winning &#8220;One Battle&#8221; generated nearly $6.8 million in direct local spending.<\/p>\n<p>&#8220;Imagine what we could do if we actively competed for the work,&#8221; said Flores, who serves as political director. &#8220;Cities across our region are ready to stand alongside you and build this together.&#8221;<\/p>\n<p>She added that leaders from Chula Vista, National City, San Diego, and Vista have expressed their support for a regional film program. <\/p>\n<p>Vice Chair Monica Montgomery Steppe said she was &#8220;really looking forward to how we can tell our stories of our communities and showcase the cultures that make San Diego unique.&#8221; <\/p>\n<p>Board Chair Terra Lawson-Remer described the film initiative as &#8220;exciting, timely and exactly the way policy should be made &#8230; in partnership with folks being impacted every single day.&#8221;<br \/>Copyright 2026, City News Service, Inc.<\/p>\n","protected":false},"excerpt":{"rendered":"SAN DIEGO (CNS) \u2014 San Diego County government is advancing its plan to bolster film production opportunities in&hellip;\n","protected":false},"author":2,"featured_media":492260,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[1924,4287,74,76,75],"class_list":["post-492259","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-diego","tag-film","tag-movie","tag-san-diego","tag-san-diego-headlines","tag-san-diego-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/492259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=492259"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/492259\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/492260"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=492259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=492259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=492259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}