{"id":493263,"date":"2026-10-12T04:08:12","date_gmt":"2026-10-12T04:08:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/493263\/"},"modified":"2026-10-12T04:08:12","modified_gmt":"2026-10-12T04:08:12","slug":"vivaia-expands-us-retail-footprint-with-california-debut","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/493263\/","title":{"rendered":"Vivaia expands US retail footprint with California debut"},"content":{"rendered":"<p>\n                                    Published<br \/>\n                                    October 12, 2026\n                                <\/p>\n<p class=\"article-content col-md-8 offset-md-1\">\n                                Vivaia has opened its first West Coast store at Westfield Valley Fair in Santa Clara, California, marking the footwear brand\u2019s debut in the state as it continues to expand its U.S. retail presence.<\/p>\n<p><img decoding=\"async\" class=\"news-image\" style=\"width:100%;\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/10\/36a4.jpg\" alt=\"Vivaia expands U.S. retail footprint with California debut.\" width=\"2048\" height=\"1365\" fetchpriority=\"high\"\/>Vivaia expands U.S. retail footprint with California debut. &#8211; Vivaia<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">The 1,141-square-foot store introduces Vivaia\u2019s latest retail concept, designed around a bright, product-focused environment where shoppers can discover the brand\u2019s footwear and experience its comfort-focused designs in person.<\/p>\n<p>The new location features a selection of Vivaia\u2019s signature styles alongside Re:Work, the first Fall\/Winter collection under creative director Alan Buanne. The collection reinterprets traditional workwear silhouettes through updated shapes, materials and colourways, while maintaining the brand\u2019s emphasis on comfort.<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">Founded in 2020, Vivaia offers footwear through its direct-to-consumer business across more than 61 countries and regions. The brand incorporates recycled and sustainably produced materials into its designs as part of its focus on combining comfort, style and sustainability.<\/p>\n<p>The opening follows a period of international retail growth for Vivaia, which surpassed 100 stores worldwide in 2026. California represents the next step in the brand\u2019s U.S. expansion, complementing its e-commerce business as it looks to connect with more consumers through physical retail.<\/p>\n<p>The company has also increased its visibility in the U.S. market through fashion and entertainment partnerships. Most recently, Vivaia tapped fashion figure Jenna Lyons and Emmy-nominated actress and comedian Meg Stalter to front its Fall\/Winter 2026 campaign.\n                            <\/p>\n<p>\n                                Copyright \u00a9 2026 FashionNetwork.com All rights reserved.\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"Published October 12, 2026 Vivaia has opened its first West Coast store at Westfield Valley Fair in Santa&hellip;\n","protected":false},"author":2,"featured_media":493264,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[4521,7,9,8,1742,11013,5848,57769,191950],"class_list":["post-493263","post","type-post","status-publish","format-standard","has-post-thumbnail","category-california","tag-beauty","tag-california","tag-california-headlines","tag-california-news","tag-fashion","tag-luxury","tag-network","tag-professionals","tag-westfield-shopping-towns"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/493263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=493263"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/493263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/493264"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=493263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=493263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=493263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}