{"id":493703,"date":"2026-10-12T17:00:57","date_gmt":"2026-10-12T17:00:57","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/493703\/"},"modified":"2026-10-12T17:00:57","modified_gmt":"2026-10-12T17:00:57","slug":"mayor-frank-jordan-and-the-city-that-swings-back-forum","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/493703\/","title":{"rendered":"Mayor Frank Jordan and the city that swings back | Forum"},"content":{"rendered":"<p>When a demonstration went sideways during his years as San Francisco police chief, Frank Jordan would be called before the Board of Supervisors to answer for it. Speakers lined up for hours: a broken arm, belongings seized, an assault by officers.<\/p>\n<p>Then, it was the chief\u2019s turn.<\/p>\n<p>He didn\u2019t raise his voice. He brought exhibits: police uniforms soaked in urine, a helmet with a face shield that had been split by a stick. He presented the facts as he saw them.<\/p>\n<p>\u201cIf you do that calm, deliberately, without yelling, screaming, or swearing, like they did, pretty soon the audience starts to get on your side,\u201d Jordan said.<\/p>\n<p>He would need that patience in Room 200. Jordan, now 91, spent 33 years in the San Francisco Police Department before serving one term as mayor, from 1992 to 1996. He has watched The City cycle itself again and again \u2014 insurance, medical, high tech and now AI.<\/p>\n<p>\u201cWe seem to rejuvenate ourselves every decade or so,\u201d he said of San Francisco\u2019s capacity for swinging back.<\/p>\n<p>We met at San Francisco International Airport, where he described a city in which he won over the neighborhoods but rarely the Board of Supervisors, how his real power came straight from voters, and the battles he fought behind the scenes that left a lasting legacy in San Francisco.<\/p>\n<p>The citizen mayor<\/p>\n<p>Jordan said he never planned to run. The push came from the Chamber of Commerce, the Council of District Merchants, and lawyers and businessmen who wanted \u201cto change the dynamic of San Francisco.\u201d<\/p>\n<p>Their symbol of what had gone wrong was Camp Agnos, the post-Loma Prieta encampment on the Civic Center lawn that emerged under his predecessor.<\/p>\n<p>Jordan credits Art Agnos with caring about homeless people.<\/p>\n<p>\u201cBut you\u2019ve got to find a middle ground,\u201d he said. \u201cThere is a level of conduct you don\u2019t go below, and if you do, you\u2019ve got to pay a penalty somehow.\u201d<\/p>\n<p>It\u2019s a tension that would surface again in 2024 when current Mayor Daniel Lurie ran on a campaign of cleaning up the streets.<\/p>\n<p>Like Lurie, Jordan ran on public safety and quality of life, and he took office facing a deficit he puts at $250 million. He calls himself a \u201ccitizen mayor\u201d \u2014 no political career behind him, and no next office in mind.<\/p>\n<p>The map in 1992<\/p>\n<p>Jordan said those who held power when he took office were \u201clabor unions\u2026the chamber of commerce, the Council of District Merchants.\u201d<\/p>\n<p>The merchants spoke for 35 commercial districts and, he recalls, some 35,000 small businesses. They were \u201cthe lifeblood of San Francisco,\u201d he said.<\/p>\n<p>The board held the other half of City Hall. Its progressive members \u2014 including Terence Hallinan, Angela Alioto and Roberta Achtenberg \u2014 \u201cjust didn\u2019t see me as the right candidate for their point of view,\u201d Jordan said.<\/p>\n<p>Other constituencies carried their own weight. The gay community \u201cwas very powerful,\u201d he said, and its distrust of police often came from the East Coast and Midwest cities many residents had fled.<\/p>\n<p>\u201cI had two strikes against me every time I would go to a meeting there,\u201d Jordan said.<\/p>\n<p>Even the Irish Catholic establishment had a stake: two Catholic hospitals, St. Mary\u2019s and St. Francis, held The City\u2019s disability contracts until he moved them in-house.<\/p>\n<p>\u201cNow, you got the Irish Catholics against me too,\u201d he said.<\/p>\n<p>Going around City Hall<\/p>\n<p>With the board against him, the swing vote was the electorate.<\/p>\n<p>\u201cEverything I did, I had to do by putting a ballot measure,\u201d Jordan said.<\/p>\n<p>In 1992, voters approved his ban on aggressive panhandling.<\/p>\n<p>                        <img loading=\"lazy\" decoding=\"async\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAQAAAAe\/WZNAAAAEElEQVR42mM8U88ABowYDABAxQPltt5zqAAAAABJRU5ErkJggg==\" alt=\"Frank_JORDAN,_October_13,_1999.jpg\" class=\"img-responsive lazyload full blur\" width=\"1071\" height=\"1500\" data- data-\/><\/p>\n<p>             <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/10\/6ac86979a364c.image.jpg\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\" height=\"280\" width=\"200\"\/><\/p>\n<p>Frank Jordan is seen at his campaign office on 19th Avenue during his 1999 mayoral run. He came in third, behind winner Willie Brown and Tom Ammiano.<\/p>\n<p>                                    Wikipedia Commons<\/p>\n<p>Homelessness showed how the map split. Jordan\u2019s Matrix program, launched in August 1993, sent police into neighborhoods with large homeless populations to issue citations for offenses such as sleeping in doorways. Social workers were added that fall, following criticism.<\/p>\n<p>The backers of Matrix came from the coalition that drafted him: the chamber, the merchants, the neighborhood associations. The American Civil Liberties Union and advocates for the homeless, which sued, lined up with the board.<\/p>\n<p>                    <a href=\"http:\/\/www.sfexaminer.com\/news\/politics\/san-francisco-supervisors-hit-pause-on-new-data-centers-amid-ai-boom\/article_b1b3412d-5baa-4fd3-8cb9-e74286573ad7.html#tncms-source=top-stories-article\" class=\"tnt-asset-link\" aria-label=\"San Francisco supervisors hit pause on new data centers amid AI boom\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>                &#13;<br \/>\n                        <img loading=\"lazy\" decoding=\"async\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAQAAAAe\/WZNAAAAEElEQVR42mM8U88ABowYDABAxQPltt5zqAAAAABJRU5ErkJggg==\" alt=\"San Francisco supervisors hit pause on new data centers amid AI boom\" class=\"img-responsive lazyload full blur\" width=\"1567\" height=\"1175\" data- data-\/><br \/>\n                <\/a><\/p>\n<p>             <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/10\/6abdbfb00a4b1.image.jpg\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\" height=\"133\" width=\"200\"\/><\/p>\n<p class=\"tnt-summary\">Colleagues back Supervisor Shamann Walton\u2019s call for 45-day moratorium on facilities to study effects, particularly on areas historically burdened with industry<\/p>\n<p>                    <a href=\"http:\/\/www.sfexaminer.com\/news\/community\/bay-area-nonprofits-launch-land-trust-for-low-income-artists\/article_3d6f28c2-f5a6-476c-8c85-0edeac7d0c1c.html#tncms-source=top-stories-article\" class=\"tnt-asset-link\" aria-label=\"Bay Area land trust making space for low-income artists\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>                &#13;<br \/>\n                        <img loading=\"lazy\" decoding=\"async\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAQAAAAe\/WZNAAAAEElEQVR42mM8U88ABowYDABAxQPltt5zqAAAAABJRU5ErkJggg==\" alt=\"Bay Area land trust making space for low-income artists\" class=\"img-responsive lazyload full blur\" width=\"1400\" height=\"1050\" data- data-\/><br \/>\n                <\/a><\/p>\n<p>             <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/10\/6ac975bc92df8.image.png\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\" height=\"106\" width=\"200\"\/><\/p>\n<p class=\"tnt-summary\">Applications open for first site in a growing network that will offer artists spaces to live and work in their communities\u00a0<\/p>\n<p>                    <a href=\"http:\/\/www.sfexaminer.com\/news\/community\/grant-gives-children-s-fairyland-multimillion-dollar-boost\/article_b4bcda77-04bf-424d-8e7d-3d1f3a010b1c.html#tncms-source=top-stories-article\" class=\"tnt-asset-link\" aria-label=\"State sends historic Bay Area amusement park $5 million boost\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>                &#13;<br \/>\n                        <img loading=\"lazy\" decoding=\"async\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAQAAAAe\/WZNAAAAEElEQVR42mM8U88ABowYDABAxQPltt5zqAAAAABJRU5ErkJggg==\" alt=\"State sends historic Bay Area amusement park $5 million boost\" class=\"img-responsive lazyload full blur\" width=\"1662\" height=\"1247\" data- data-\/><br \/>\n                <\/a><\/p>\n<p>             <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/10\/6ac57cde865f6.image.jpg\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\" height=\"150\" width=\"200\"\/><\/p>\n<p class=\"tnt-summary\">Funding for Children\u2019s Fairyland in Oakland will cover upgrades and operating costs for the 76-year-old attraction<\/p>\n<p>Jordan said he believes Matrix would still work today.<\/p>\n<p>Some power sat beyond City Hall entirely. Judges wouldn\u2019t mandate treatment, and state law allowed only short holds, so \u201cpolice were just handcuffed,\u201d he said.<\/p>\n<p>Sacramento was another wall. Jordan said that when AIDS was ravaging the community, Gov. Pete Wilson declined to back the statewide needle-exchange program that health experts believed would sharply reduce the transmission of the virus.<\/p>\n<p>On March 15, 1993, Jordan declared a local emergency to run such a program anyway \u2014 and he renewed it every two weeks. His successors kept renewing it for more than 10 years.<\/p>\n<p>He made the same case in Washington, D.C., seeking federal AIDS money before Sen. Ted Kennedy alongside New York Mayor Rudy Giuliani and Chicago Mayor Richard M. Daley.<\/p>\n<p>At one hearing, Elizabeth Taylor testified first, and the press departed with her. Kennedy, at least, was listening.<\/p>\n<p>\u201cThere isn\u2019t a mayor in the United States that would stand in front of me and make the statements you\u2019ve just made and expect to get reelected,\u201d he told Jordan. \u201cBut I commend you for it.\u201d<\/p>\n<p>The Giants home run<\/p>\n<p>It\u2019s hard to imagine San Francisco without the Giants, given the role they play in today\u2019s civic life. But in 1992, team owner Bob Lurie agreed to sell the team to investors who would move them to St. Petersburg, Fla.<\/p>\n<p>Jordan wasn\u2019t having it. Fortunately, he had an important relationship to lean on.<\/p>\n<p>After the 1989 earthquake interrupted the World Series, he had spent 10 days as police chief working with Commissioner Fay Vincent\u2019s team on when play could resume.<\/p>\n<p>\u201cYou needed my help a couple of years ago,\u201d he said he told Vincent in New York. \u201cThis time, I need your help.\u201d<\/p>\n<p>Then he worked the phones downtown, reaching Walter Shorenstein, Charles Schwab and Don Fisher, who took his call halfway up a mountain in Germany. He didn\u2019t pretend the team made money.<\/p>\n<p>\u201cIf you want a world-class city, you got to have world-class entertainment,\u201d he told them.<\/p>\n<p>In November 1992, National League owners rejected the move 9-4. Local investors bought the team for $100 million, and Jordan promised them a $1-per-year lease at Candlestick Park.<\/p>\n<p>Peter Magowan and Larry Baer, who led the group, are the names San Francisco remembers. Jordan said that what bothers him isn\u2019t his own credit but that of the investors.<\/p>\n<p>\u201cThey were willing to take the loss in order to keep The City a first-class city,\u201d he said.<\/p>\n<p>Where the power went<\/p>\n<p>The coalition that drafted Jordan couldn\u2019t keep him. In 1995, he lost to Willie Brown, the consummate insider, stepping off the path to victory with an ill-advised shower stunt with LA-based radio shock jocks \u2014 a misstep that persists in San Francisco\u2019s political memory.<\/p>\n<p>But that\u2019s merely a side note to his story.<\/p>\n<p>\u201cFrank Jordan was determined to make things better in San Francisco\u2019s neighborhoods and he succeeded at doing just that,\u201d said Jim Wunderman (Editor\u2019s note: Jim is the author\u2019s father), who served as Jordan\u2019s chief of staff from 1993 to 1995 and as field-operations director in Jordan\u2019s winning campaign.<\/p>\n<p>Wunderman says the fact that people focus on that unforced error undermines what Jordan contributed to The City.<\/p>\n<p>More than 30 years after the backlash that put Jordan in Room 200, voters turned to another outsider promising cleaner streets. Jordan \u2014 an early endorser \u2014 said he sees himself in Daniel Lurie and thinks voters chose well.<\/p>\n<p>Lurie was \u201cthe right guy at the right time to get it back on track again,\u201d he said.<\/p>\n<p>Jordan\u2019s first piece of advice to Lurie as a fellow outsider came at a sparsely attended press conference.<\/p>\n<p>\u201cYou got to bring in a crowd, but have them stand behind you when they\u2019re taking pictures,\u201d he said.<\/p>\n<p>Jordan said that what worries him today is what replaced The City\u2019s civic glue. Parishes, social halls and the Kiwanis and Lions clubs gave way to \u201cthe computer, the cell phone, and the television.\u201d<\/p>\n<p>But the neighborhoods endure, and Jordan knows them as few mayors could. After his mother died when he was 10, he was boarded with about seven families across San Francisco before he turned 16.<\/p>\n<p>\u201cWe are a mini United Nations, and we\u2019re proving it can work,&#8221; he said.<\/p>\n","protected":false},"excerpt":{"rendered":"When a demonstration went sideways during his years as San Francisco police chief, Frank Jordan would be called&hellip;\n","protected":false},"author":2,"featured_media":493704,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[16853,101,103,102,104,106,105],"class_list":["post-493703","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-francisco","tag-forum","tag-san-francisco","tag-san-francisco-headlines","tag-san-francisco-news","tag-sf","tag-sf-headlines","tag-sf-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/493703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=493703"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/493703\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/493704"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=493703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=493703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=493703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}