{"id":495054,"date":"2026-10-13T21:28:08","date_gmt":"2026-10-13T21:28:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/495054\/"},"modified":"2026-10-13T21:28:08","modified_gmt":"2026-10-13T21:28:08","slug":"vietnamese-electric-ride-hailing-service-launches-in-l-a-with-its-own-cars-and-drivers","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/495054\/","title":{"rendered":"Vietnamese electric ride hailing service launches in L.A. with its own cars and drivers"},"content":{"rendered":"\n<p>Los Angeles is getting a new all-electric <a class=\"link\" href=\"https:\/\/www.latimes.com\/business\/story\/2026-09-02\/uber-lays-off-10-of-its-workforce-in-biggest-cut-since-2020\" rel=\"nofollow noopener\" target=\"_blank\">ride hailing<\/a> service as Vietnam\u2019s Green SM launches in the city. <\/p>\n<p> Its cyan-colored vehicles will compete with Ubers, Lyfts and autonomous taxis to shuttle customers across busy streets and freeways. The vehicles arrive amid a surge in transportation options as several robotaxi companies ramp up operations in Southern California and public officials work to expand the public transit network in time for the 2028 Olympic Games. <\/p>\n<p>The company\u2019s all-electric approach also comes as California drivers are being offered <a class=\"link\" href=\"https:\/\/www.latimes.com\/business\/story\/2026-08-07\/californias-instant-ev-rebates-are-now-available-for-these-three-brands\" rel=\"nofollow noopener\" target=\"_blank\">new state incentives<\/a> to buy their own EVs. <\/p>\n<p><a class=\"link\" href=\"https:\/\/www.greensm.com\/in-en\" target=\"_blank\" rel=\"nofollow noopener\">Green SM<\/a> was founded in 2023 and has operations across Asia and Europe, including in India, Denmark and the Philippines. <\/p>\n<p>\u201cGreen SM comes to Los Angeles with an operational foundation and a culture for service developed over years of experience,\u201d said Christopher Walker, head of operations for Green SM U.S. \u201cWe have learned that service quality is often defined by how well we execute the fundamentals.\u201d<\/p>\n<p>The company\u2019s launch in Los Angeles on Tuesday marks its first entry into the <a class=\"link\" href=\"https:\/\/www.latimes.com\/business\/story\/2026-10-06\/byd-bets-tiny-ev-can-crack-tough-car-market-where-rivals-failed\" rel=\"nofollow noopener\" target=\"_blank\">U.S. market.<\/a> It brings with it a model for ride hailing that differs from the dominant Uber and Lyft.<\/p>\n<p>Green SM owns and maintains its  fleet of <a class=\"link\" href=\"https:\/\/www.latimes.com\/california\/newsletter\/2026-09-08\/californias-electric-vehicle-transition-persists-despite-trumps-rollbacks\" rel=\"nofollow noopener\" target=\"_blank\">electric vehicles<\/a>, built by the Vietnamese global automaker VinFast. VinFast transitioned to 100% electric vehicles in 2022 and is the top-selling vehicle brand in Vietnam, but it isn\u2019t widely available or popular in the U.S.<\/p>\n<p>The new fleet of VinFast SUVs brought to Los Angeles by Green SM could help the Vietnam-based automaker gain traction in California. <\/p>\n<p>Green SM will start with 500 vehicles for its Los Angeles fleet, along with 500 drivers. Riders can download the app and travel across L.A. County and south to Orange County. The vehicles don\u2019t yet have approval to serve Los Angeles International Airport. <\/p>\n<p>The price of a ride in a Green SM vehicle will depend on the time and distance, Walker said, but will be competitive with Uber Comfort, an elevated ride-hailing option. <\/p>\n<p>A key characteristic of Green SM is that it employs all its professional drivers as full-time, W-2-based employees, unlike Uber and Lyft\u2019s gig-worker model. Many Uber and Lyft drivers have long protested their classification as gig workers and demanded employee benefits such as overtime, sick pay and benefits. <\/p>\n<p>California drivers <a class=\"link\" href=\"https:\/\/www.latimes.com\/business\/story\/2024-07-25\/california-supreme-court-prop-22-decision\" rel=\"nofollow noopener\" target=\"_blank\">suffered a loss<\/a> in 2020 when the state passed Proposition 22, which allowed app-based ride-hailing and delivery companies to continue to classify their drivers as independent contractors rather than traditional employees.<\/p>\n<p>But California regulators <a class=\"link\" href=\"https:\/\/www.latimes.com\/business\/story\/2026-09-10\/california-clears-way-for-uber-lyft-driver-union\" rel=\"nofollow noopener\" target=\"_blank\">certified a union<\/a> representing Uber and Lyft drivers last month, marking a milestone in a years-long fight by gig workers in the state.<\/p>\n<p>\u201cThink about what happens when a driver has stability and pride in their work,\u201d said Green SM\u2019s U.S.  Chief  Executive Hoang Thanh Hang at the launch event Tuesday. \u201cWe are bringing back the dignity of driving as a true profession.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Los Angeles is getting a new all-electric ride hailing service as Vietnam\u2019s Green SM launches in the city.&hellip;\n","protected":false},"author":2,"featured_media":495055,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[58320,1804,192502,192503,287,192505,118735,192501,48,52,51,47,50,49,63,3987,3286,6843,4747,192504,192506],"class_list":["post-495054","post","type-post","status-publish","format-standard","has-post-thumbnail","category-los-angeles","tag-california-driver","tag-company","tag-cyan-colored-vehicle","tag-dominant-uber","tag-driver","tag-employee-benefit","tag-gig-worker","tag-green-sm","tag-la","tag-la-headlines","tag-la-news","tag-los-angeles","tag-los-angeles-headlines","tag-los-angeles-news","tag-los-angeles-times","tag-lyft","tag-model","tag-operation","tag-service","tag-service-launch","tag-vinfast"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/495054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=495054"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/495054\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/495055"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=495054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=495054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=495054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}