00:00 Speaker A <\/p>\n
If you ever see one of these BuzzFeed articles and it’ll be 50 things only Long Islanders will laugh at. <\/p>\n
00:06 Speaker A <\/p>\n
or 50 ways you know you’re from St. Louis. <\/p>\n
00:09 Speaker A <\/p>\n
The thing about those is they don’t get a huge amount of traffic, but the people in Long Island or St. Louis, they will always click it. <\/p>\n
00:16 Speaker A <\/p>\n
And the click through rate is through the roof. <\/p>\n
00:19 Speaker A <\/p>\n
And we didn’t have a budget when we launched the app roommates. What we did was we made an infographic where we called it the typical roommates of San Francisco. <\/p>\n
00:26 Speaker A <\/p>\n
And what we did was each image of the infographic said, here’s the people from the Marina. Here’s a typical roommate from the mission. <\/p>\n
00:33 Speaker A <\/p>\n
and we named four different places that they would shop. <\/p>\n
00:35 Speaker A <\/p>\n
What’s a funny quote they would say? <\/p>\n
00:37 Speaker A <\/p>\n
We shared them out on Facebook and Twitter and Instagram, and we tagged those restaurants and those stores. <\/p>\n
00:43 Speaker A <\/p>\n
and most people, oh, this is so funny. They totally know us and they ended up sharing it. <\/p>\n
00:48 Speaker A <\/p>\n
and we got 100,000 users. <\/p>\n","protected":false},"excerpt":{"rendered":"00:00 Speaker A If you ever see one of these BuzzFeed articles and it’ll be 50 things only…\n","protected":false},"author":2,"featured_media":496456,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[37356,387,3887,383,9180,16281,3127,37357,9472,16282,31007,37358,15630,37359,388,8523,101,103,102,104,106,105,7037,16283,16284,17075,37360,1747,37361],"class_list":["post-496455","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-francisco","tag-401k","tag-business","tag-business-news","tag-economy","tag-finance","tag-financial-information","tag-investing","tag-investment-tools","tag-investor","tag-market-news","tag-mortgage","tag-mutual-funds","tag-personal-finance","tag-quote","tag-real-estate","tag-retirement","tag-san-francisco","tag-san-francisco-headlines","tag-san-francisco-news","tag-sf","tag-sf-headlines","tag-sf-news","tag-stock","tag-stock-research","tag-stock-valuation","tag-stocks","tag-suze-orman","tag-tax","tag-track-portfolio"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/496455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=496455"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/496455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/496456"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=496455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=496455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=496455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}