Fashion Valley is carving out a niche as a premier destination for brands making their debut\u00a0in San Diego.<\/p>\n
The mall is welcoming 10 new stores and eateries, with several already open and more launching through 2027.\u00a0Six of those are new names to San Diego. Here is a quick guide to the newcomers, plus some other changes.<\/p>\n
Upscale totes<\/p>\n
Ladies and gentlemen who love handbags and equestrian style: As of 2027, you will not need to fly to Paris or drive to Orange County to get your Longchamp fix. San Diego has joined the club.<\/p>\n
The brand already has a toehold at Fashion Valley, through a reseller station at Nordstrom.<\/p>\n
Longchamp, which remains privately owned by the family who founded the company in 1948, sells bags that prompt long lines at Paris department store counters. In contrast to other equestrian-inspired brands (looking at you, Herm\u00e8s and Polo Ralph Lauren), Longchamp has goods at relatively more attainable prices. Its Le Pliage<\/a> sells for $180. A fabric tote from Herm\u00e8s is priced at $1,975.<\/p>\n If price matters for such shoppers.<\/p>\n Fendi for yourself<\/p>\n Fendi, another first for San Diego, is opening in December. Founded in 1925 \u2014 about a decade after Chanel and Prada \u2014 and now owned by LVMH, this Roman luxury fashion house sells handbags, accessories and ready-to-wear clothing. One has achieved icon status: its Baguette bag, which Christie\u2019s recently dubbed \u201cthe world\u2019s first \u2018It\u2019 bag.\u201d (No mention of the Birkin or Kelly bag, however).<\/p>\n \u201cOver nearly 30 years, the Baguette has developed a cult following and appeared on the arm of on-screen icons like Carrie Bradshaw and superstars like Elizabeth Taylor,\u201d the auction house wrote<\/a>, teasing some bags that were on offer in June.<\/p>\n This season\u2019s look: sensuality meets disco, says Women\u2019s Wear Daily<\/a>.<\/p>\n Sparkling and shine, for him<\/p>\n Jaxxon, a men\u2019s jewelry chain, is coming to Fashion Valley in early 2027. This, too, will be the brand\u2019s first foray into San Diego.<\/p>\n The company was started to fill a gap for \u201ctrustworthy, quality\u201d jewelry for men.<\/p>\n The result: jewelry that is ethically made. Metals for its chains are typically bonded, using solid white and yellow Italian gold, sterling silver, rhodium and platinum.<\/p>\n The company\u2019s website says its business model focuses on quality and value. \u201cUnlike the hefty markups commonly seen with major brands, our direct-to-consumer model, based out of Southern California, ensures you get luxury without the unnecessary expense,\u201d it writes.<\/p>\n \u2018Floral and fragrant\u2019<\/p>\n Molly Tea is a fast-growing global chain that specializes in Chinese jasmine tea. Yelp users comment that tea from the Sunnyvale location was \u201creally good,\u201d \u201cphenomenal,\u201d \u201cfragrant and floral,\u201d and \u201ccreamy, refreshing, and beautifully presented.\u201d Some people, though, commented that prices were high.<\/p>\n The chain has several locations in the Bay Area and one each near Los Angeles (in Arcadia), and in Las Vegas, Houston, Salt Lake City and the Seattle area, in Bellevue.<\/p>\n At its first store in San Diego, Fashion Valley shoppers will get to sip on premium milk teas, jasmine and gardenia iced teas, its speciality whipped cream \u2014 the \u201csignature Jasmine Whipped Cream Top\u201d \u2014 and other drinks. A jasmine milk tea at the Acradia shop costs $6.99, according to its website.<\/p>\n Upstairs: underwear<\/p>\n San Diego\u2019s only Skims boutique has opened on the mall\u2019s second floor, near Anthropologie.<\/p>\n The company, co-founded by Kim Kardashian in 2019 as a direct-to-consumer business, describes itself as a \u201csolutions-oriented brand creating the next generation of underwear, loungewear and shapewear.\u201d<\/p>\n Those solutions, based on a skim of its website, include bras designed for a range of body types and skin tones, underclothes that help outerclothes fall just right according to prevailing cultural beauty norms, and clothing that reaches for the sublime (cashmere robe), the cozy (fluffy and cable knit stuff) and the sporty (athleisure).<\/p>\n Its product line overlaps with those of Victoria\u2019s Secret, Alo and Spanx.<\/p>\n