{"id":501259,"date":"2026-10-19T18:22:12","date_gmt":"2026-10-19T18:22:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/501259\/"},"modified":"2026-10-19T18:22:12","modified_gmt":"2026-10-19T18:22:12","slug":"from-santa-monica-pier-to-smorgasburg-the-iconic-japanese-mayo-brand-kewpie-is-hitting-l-a-with-a-massive-red-food-truck-handing-out-free-egg-salad-sandos-and-exclusive-tour-merch","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/501259\/","title":{"rendered":"From Santa Monica Pier to Smorgasburg: The iconic Japanese mayo brand KEWPIE is hitting L.A. with a massive red food truck, handing out free egg salad sandos and exclusive tour merch"},"content":{"rendered":"<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/10\/KEWPIE-2215-2-1024x683.jpg\"   width=\"1024\" height=\"683\" alt=\"From Santa Monica Pier to Smorgasburg: The iconic Japanese mayo brand KEWPIE is hitting L.A. with a massive red food truck, handing out free egg salad sandos and exclusive tour merch\" class=\"wp-block-post-featured-image\" decoding=\"async\" fetchpriority=\"high\"\/><\/p>\n<p class=\"wp-block-paragraph\">Angelenos have been squeezing KEWPIE <a href=\"https:\/\/secretlosangeles.com\/food-drink\/page\/2\/\" rel=\"follow nofollow noopener\" target=\"_self\" class=\"shortcode-outbound-link\" data-has-ga=\"true\" data-ga-type=\"click\" data-label=\"https:\/\/secretlosangeles.com\/food-drink\/page\/2\/\" data-action=\"text_cta_0\" data-category=\"click_internal\">onto everything<\/a> for years. Now, the <a href=\"https:\/\/secretlosangeles.com\/oc-japan-fair-october-2026\/\" rel=\"follow nofollow noopener\" target=\"_self\" class=\"shortcode-outbound-link\" data-has-ga=\"true\" data-ga-type=\"click\" data-label=\"https:\/\/secretlosangeles.com\/oc-japan-fair-october-2026\/\" data-action=\"text_cta_1\" data-category=\"click_internal\">cult-favorite Japanese <\/a>mayo is hitting the road.<\/p>\n<p class=\"wp-block-paragraph\">The \u201cI Love KEWPIE Tour\u201d officially kicked off its seven-week Southern California run to celebrate food, culture, and its century-old mascot. <\/p>\n<p class=\"wp-block-paragraph\">Best known for its ultra-creamy, umami-rich flavor, the brand is bringing its red food truck straight to local hotspots.<\/p>\n<p class=\"wp-block-paragraph\">Here is everything to know about the upcoming stops in L.A.<\/p>\n<p>A century-old mascot with American roots<\/p>\n<p class=\"wp-block-paragraph\">Few shoppers know that the cherub-like figure on the bottle actually originated in the United States. American illustrator Rose O\u2019Neill created the character in 1909 for Ladies\u2019 Home Journal.<\/p>\n<p class=\"wp-block-paragraph\">Japanese mayonnaise pioneer Toichiro Nakashima adopted the design in 1925, linking the American icon to Japanese food culture. <\/p>\n<p class=\"wp-block-paragraph\">A century later, the mascot\u2019s journey comes full circle with its U.S. return.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/10\/HORIZONTAL-10-1024x683.png\" alt=\"\" class=\"wp-image-159637\"  \/>Source \/ KEWPIE USA<\/p>\n<p>Free bites, exclusive merch, and live cooking<\/p>\n<p class=\"wp-block-paragraph\">At the heart of the tour is the eye-catching KEWPIE red food truck. Fans can stop by for free KEWPIE-inspired bites, including Egg Salad Sandos, Chicken Karaage, and Smash Burger Sliders.<\/p>\n<p class=\"wp-block-paragraph\">Visitors can also score exclusive tour merch while supplies last, ranging from apparel and accessories to collectible pins, magnets, and stickers. <\/p>\n<p class=\"wp-block-paragraph\">For an extra bonus, fans can enter for a chance to win a grand-prize trip to Japan.<\/p>\n<p class=\"wp-block-paragraph\">YouTube star Sam Zien of \u201cSam the Cooking Guy\u201d will also make a special appearance to cook live at select destinations.<\/p>\n<p>Where to find the KEWPIE food truck in L.A.<\/p>\n<p class=\"wp-block-paragraph\">Catch the red food truck at these confirmed local destinations:<\/p>\n<p>Smorgasburg LA: Sunday, October 18 | 10:00 AM \u2013 4:00 PM<\/p>\n<p>Santa Monica Pier: Friday, October 23 | 10:00 AM \u2013 4:00 PM<\/p>\n<p>Smorgasburg LA (Featuring Sam the Cooking Guy): Sunday, October 25 | 10:00 AM \u2013 4:00 PM<\/p>\n<p>iHeartRadio Jingle Ball (Intuit Dome in Inglewood): Friday, December 4 | 7:30 PM PST<\/p>\n<p class=\"wp-block-paragraph\">Additional surprise stops will be announced throughout the fall. Head over to <a href=\"https:\/\/iheartmayo.com\/\" rel=\"nofollow noopener\" target=\"_blank\" class=\"shortcode-outbound-link\" data-has-ga=\"true\" data-ga-type=\"click\" data-label=\"https:\/\/iheartmayo.com\/\" data-action=\"text_cta_2\" data-category=\"click_non_sales\">iheartmayo.com<\/a> or check out their Instagram and TikTok for full schedule updates.<\/p>\n","protected":false},"excerpt":{"rendered":"Angelenos have been squeezing KEWPIE onto everything for years. Now, the cult-favorite Japanese mayo is hitting the road.&hellip;\n","protected":false},"author":2,"featured_media":501260,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[48,52,51,47,50,49],"class_list":["post-501259","post","type-post","status-publish","format-standard","has-post-thumbnail","category-los-angeles","tag-la","tag-la-headlines","tag-la-news","tag-los-angeles","tag-los-angeles-headlines","tag-los-angeles-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/501259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=501259"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/501259\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/501260"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=501259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=501259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=501259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}