{"id":502185,"date":"2026-10-20T12:16:54","date_gmt":"2026-10-20T12:16:54","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/502185\/"},"modified":"2026-10-20T12:16:54","modified_gmt":"2026-10-20T12:16:54","slug":"hudson-debuts-fb-hybrid-concept-at-oakland-airport","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/502185\/","title":{"rendered":"Hudson debuts F&B hybrid concept at Oakland airport"},"content":{"rendered":"

Image Credit: Hudson\"<\/a><\/p>\n

Ribbon cutting marks the opening of the hybrid concept featuring Trader Vic\u2019s and Plum Market.<\/p>\n

Avolta-owned Hudson has introduced its latest hybrid offer at Oakland San Francisco Bay Airport (OAK) terminal two, combining cuisine from Oakland-founded Trader Vic\u2019s with high-end grocer and airport dining brand Plum Market.<\/p>\n

Located airside, the concept, which is deemed to be the first of its kind, covers about 6,000sq ft and adds to the growing Hudson portfolio of hybrid initiatives.<\/p>\n

Connected by a shared seating area, the hybrid concept allows travellers to combine a sit-down meal, grab & go purchases, local retail products, and travel essentials in an integrated space.<\/p>\n

The new 136-seat Trader Vic\u2019s offers a full-service restaurant and bar experience, featuring its signature cocktails and island-inspired cuisine.<\/p>\n

Its menu includes both familiar favourites, such as tuna poke and the Hawaiian ham and egg press, alongside new additions, such as Crab Rangoon, Maui Waui Shrimp, alongside an OAK-exclusive cocktail, the Rooted Road, inspired by another Oakland-born culinary creation, Rocky Road ice cream.<\/p>\n

Travellers can also buy a selection of Trader Vic\u2019s mugs, merchandise, and retail items, including OAK-exclusive T-shirts, magnets, keychains, and keepsakes, joining dining and retail within a single destination.<\/p>\n

Complementing the restaurant, the adjacent Plum Market offers travellers its signature blend of \u201cfresh, natural, organic, and locally sourced foods\u201d through chef-crafted hot meals and grab & go.<\/p>\n

These include \u201cmade-from-scratch\u201d entr\u00e9es, fresh salads, artisan sandwiches, and gourmet soups prepared fresh daily.<\/p>\n

A selection of regional specialties, local craft beverages, and packaged artisan snacks showcasing Northern California producers, offer a sense of place.<\/p>\n

Meanwhile, a collection of healthy trending snack and drink brands and travel-friendly over-the-counter essentials and personal care items, cater to wellness-focused travellers.<\/p>\n

\u201cWe\u2019re proud to partner with Trader Vic\u2019s, Plum Market, and OAK to bring a genuinely distinct dining option to Terminal 2 that also complements the airport\u2019s existing food and beverage programme,\u201d said Steve Johnson, President & CEO, North America, Avolta.<\/p>\n

\u201cAs we grow our portfolio of hybrid concepts, Plum Market and Trader Vic\u2019s at OAK prove that airport food and beverage can serve travellers in the moment \u2014 whether they have just a few minutes to spare and want a chef-crafted meal on the go or they have time to linger and take in the full experience.\u201d<\/p>\n

\u201cThese new concepts showcase what makes Oakland and the Bay Area special,\u201d said Port of Oakland Director of Aviation Craig Simon. \u201cTrader Vic\u2019s is one of Oakland\u2019s most recognisable hospitality brands, while Plum Market brings an outstanding collection of fresh, locally sourced, and chef-crafted offerings.<\/p>\n

Together, they create an elevated dining experience that reflects our commitment to providing travellers with local flavour and exceptional customer experience.\u201d<\/p>\n

\u201cOpening at OAK is incredibly meaningful for us,\u201d said Rhett Rosen, CEO of Trader Vic\u2019s Hospitality Group. \u201cTrader Vic\u2019s was born in the Bay Area, and this new location gives us the chance to welcome travellers with a taste of that original spirit before they take off.<\/p>\n

\u201cIt brings together everything people love about Trader Vic\u2019s \u2014 great cocktails, flavourful food, warm hospitality and a little sense of escape \u2014 in a place that connects Oakland to the world.\u201d<\/p>\n

\u201cWe are thrilled to bring Plum Market to Oakland San Francisco Bay Airport and serve the millions of travellers passing through the Bay Area,\u201d said Matt Jonna, CEO and Co-Founder of Plum Market.<\/p>\n

\u201cOur goal is to redefine airport dining by offering clean, wholesome, chef-driven choices that travellers can feel good about enjoying, whether they have a quick layover or time to relax before boarding.\u201d<\/p>\n

READ NEXT: Avolta CEO Xavier Rossinyol on the rise of hybrid retailing<\/a><\/p>\n

READ NEXT: Avolta secures 12-year ORF contract with hybrid retail and F&B expansion<\/a><\/p>\n

READ NEXT: Learnings from APTRA conference: go hybrid and dissect spirits<\/a><\/p>\n

Like what you\u2019re reading? Follow TRBusiness on Linkedin:<\/p>\n","protected":false},"excerpt":{"rendered":"Image Credit: Hudson Ribbon cutting marks the opening of the hybrid concept featuring Trader Vic\u2019s and Plum Market.…\n","protected":false},"author":2,"featured_media":502186,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[143,145,144],"class_list":["post-502185","post","type-post","status-publish","format-standard","has-post-thumbnail","category-oakland","tag-oakland","tag-oakland-headlines","tag-oakland-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/502185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=502185"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/502185\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/502186"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=502185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=502185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=502185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}