{"id":515422,"date":"2026-11-01T22:06:37","date_gmt":"2026-11-01T22:06:37","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/515422\/"},"modified":"2026-11-01T22:06:37","modified_gmt":"2026-11-01T22:06:37","slug":"marketink-longtime-tv-news-director-steve-cohen-reflects-on-congressional-campaign-a-positive-personal-experience","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/515422\/","title":{"rendered":"MarketInk: Longtime TV news director Steve Cohen reflects on congressional campaign: &#8216;A positive personal experience&#8217;"},"content":{"rendered":"<p class=\"wp-block-paragraph\">After working a half-century in TV newsroom executive positions, including 20 years as news director at San Diego\u2019s KUSI-TV, the 79-year-old Steve Cohen last March accepted an invitation from local Republican Party officials to run for Congress in California\u2019s 50th Congressional District.<\/p>\n<p class=\"wp-block-paragraph\">\u201cI\u2019m no politician, but I\u2019ve spent my entire career covering politicians and holding them accountable,\u201d Cohen told Times of San Diego. \u201cSure, I could be taking walks on the beach, but I would prefer to be in the game, having a dialogue, discussing issues.<\/p>\n<p class=\"wp-block-paragraph\">\u201cI\u2019ve watched what\u2019s been happening in our country from behind the camera, and I still have gas left in my tank. I have strong opinions on how to change and disrupt the status quo.\u201d<\/p>\n<p class=\"wp-block-paragraph\">In the June 2 primary election, Cohen was the top Republican vote-getter candidate. He won the opportunity to run against longtime incumbent Scott Peters, a Democrat, who has served in Congress for 13 years and is currently in his seventh term.<\/p>\n<p class=\"wp-block-paragraph\">With roughly 475,000 voters in the District, according to the California Secretary of State, registered Democrats outnumber Republicans by nearly a 2 to 1 margin.<\/p>\n<p class=\"wp-block-paragraph\">\u201cFor the past eight months, all I\u2019ve heard is that I have no chance to win,\u201d Cohen said. \u201cIt\u2019s a different experience to run in a district considered as noncompetitive. No large donations from super PACs, no big-dollar contributions. I\u2019m left to making phone calls and doing the best reaching out to people I know.<\/p>\n<p class=\"wp-block-paragraph\">\u201cEverybody thinks I\u2019m going to lose except me. But 85,000 people voted for me in the primary. That\u2019s the biggest number for any Republican challenger in many years. So, I have a base of support.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Two endorsements from influential political organizations have given Cohen hope, he said: the California Republican Party and Reform California, a political organization founded by Carl DeMaio.<\/p>\n<p class=\"wp-block-paragraph\">\u201cThat means my name has appeared on all their literature and flyers, which has been a huge boast to my campaign,\u201d Cohen said. \u201cBut, the most depressing aspect of running for public office has been how the local news media has already decided the winner and loser.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Recently, Cohen distributed a press release announcing that he was hosting a press conference at the County Registrar\u2019s Office. No member of the news media showed-up.<\/p>\n<p class=\"wp-block-paragraph\">\u201cThat was bittersweet,\u201d Cohen said. \u201cHere, I was ready to talk about the issues and no one was there to listen. But, it empowered me to keep knocking on doors, making phone calls and talking to voters.\u201d<\/p>\n<p class=\"wp-block-paragraph\">With a few days remaining until the Nov. 3 general election, Cohen said running for Congress has been a terrific experience.<\/p>\n<p class=\"wp-block-paragraph\">\u201cOverall, it\u2019s been a positive personal experience and a great way to share my goals and dreams, but I\u2019m still optimistic about the outcome,\u201d he said. \u201cThere were moments when I\u2019ve been surprised and other times it was what I was expecting.\u201d<\/p>\n<p class=\"wp-block-paragraph\">The 50th Congressional District covers the cities and communities of La Jolla, Carmel Valley, Point Loma, Coronado, downtown San Diego, Poway and portions of San Marcos and Escondido.\u00a0<\/p>\n<p class=\"has-text-align-center wp-block-paragraph\">*\u00a0 *\u00a0 *<\/p>\n<p>San Diego\u2019s OAN hires new national political correspondent<\/p>\n<p class=\"wp-block-paragraph\">America News Network (OAN), a San Diego-based, international cable TV news channel, has announced Carrie Sheffield, with extensive experience in political journalism, public policy and economics, has joined the network as a national political correspondent.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/timesofsandiego.com\/wp-content\/uploads\/2026\/11\/OAN-1126-Carrie-Sheffieldfoto602x602.jpg?ssl=1\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" data-recalc-dims=\"1\" decoding=\"async\" width=\"602\" height=\"560\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/11\/OAN-1126-Carrie-Sheffieldfoto602x602.jpg\" alt=\"Promotional graphic shows Carrie Sheffield in a purple dress before an American flag and the Capitol, announcing her role as OAN national correspondent; patriotic, polished tone.\" class=\"wp-image-407915\"  \/><\/a>Carrie Sheffield will be part of election night coverage for San Diego-based One America News Network. (Photo courtesy of OAN)<\/p>\n<p class=\"wp-block-paragraph\">Her first major assignment will take her to Dallas, where she will report live from Republican Senate candidate Ken Paxton\u2019s election-night headquarters as he faces Democrat James Talarico in one of the nation\u2019s most closely watched U.S. Senate contests. She will provide OAN viewers with firsthand reporting, election results and analysis through Election Day and into the evening, a statement said.<\/p>\n<p class=\"wp-block-paragraph\">\u201cI\u2019m thrilled to join One America News at such a consequential moment in our country\u2019s history,\u201d said Sheffield. \u201cAmericans deserve journalism that asks tough questions, holds powerful institutions accountable and takes voters\u2019 concerns seriously. I\u2019m especially excited to be on the ground in Texas, bringing viewers firsthand coverage of a race with potentially significant implications for the balance of power in Washington.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Sheffield brings a diverse background spanning broadcast journalism, economic policy, technology and public affairs.<\/p>\n<p class=\"wp-block-paragraph\">She previously covered Congress for The Hill newspaper and was a founding reporter at Politico. She won a Robert Novak Journalism Fellowship and contributed on political economy at Forbes and wrote editorials for The Washington Times.<\/p>\n<p class=\"wp-block-paragraph\">Sheffield\u2019s work has been published in The Wall Street Journal, Time, USA Today, CNN Opinion, The New York Times, The Washington Post, CNBC, National Review, The D.C. Examiner, Newsweek, HuffPost and Daily Caller.<\/p>\n<p class=\"wp-block-paragraph\">She has previously joined as a live broadcast guest on media several networks including Fox News Channel, Newsmax, Fox Business Network, MSNBC, CNN, PBS and the BBC.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">She also previously served as a credit analyst at Goldman Sachs and bond analyst at Moody\u2019s Investors Service and held positions with leading Washington policy organizations. A graduate of Brigham Young University, Sheffield earned a master\u2019s degree in public policy from Harvard University and completed a Fulbright fellowship in Berlin.<\/p>\n<p class=\"wp-block-paragraph\">She is also the author of \u201cMotorhome Prophecies: A Journal of Healing and Forgiveness,\u201d published by Hachette Book Group, which chronicles her journey from a childhood marked by poverty and adversity to a successful career. She is an award-winning musician who sings and plays classical violin and piano for events nationwide, including for the White House great American State Fair.\u00a0<\/p>\n<p class=\"has-text-align-center wp-block-paragraph\">*\u00a0 *\u00a0 *<\/p>\n<p>MarketInk honored with first-place San Diego Press Club writing award<\/p>\n<p class=\"wp-block-paragraph\">Times of San Diego\u2019s \u201cMarketInk,\u201d a weekly marketing and media column covering trends and news in the news media, marketing, advertising, branding and creative industries, was honored with a first-place writing award at the recent San Diego Press Club\u2019s Excellence in Journalism <a href=\"https:\/\/sdpressclub.org\/2025-awards-celebration\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">awards program.<\/a><\/p>\n<p class=\"wp-block-paragraph\">The column was recognized in the \u201cOnline and Daily Newspapers\u201d division, \u201cColumn, Light Subject\u201d category.<\/p>\n<p class=\"wp-block-paragraph\">The judges added a comment to the award: \u201cGood columns about media personalities, their health challenges and their longevity in the community. The columns have a conversational voice.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Among the column story headlines that were entered: <\/p>\n<p class=\"wp-block-paragraph\">The Press Club entry said, \u201cFrom breaking agency news and newsroom developments to branding trends, creative campaigns and leadership changes, the column consistently delivers original, relevant journalism that informs professionals, celebrates innovation and provides valuable historical documentation of the region\u2019s media and marketing community.\u201d<\/p>\n<p class=\"wp-block-paragraph\">The column, now in its 11th year, is posted on Monday mornings.<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/rickgriffin.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Rick Griffin<\/a>\u00a0is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly in Times of San Diego.<\/p>\n","protected":false},"excerpt":{"rendered":"After working a half-century in TV newsroom executive positions, including 20 years as news director at San Diego\u2019s&hellip;\n","protected":false},"author":2,"featured_media":515423,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[38499,74,76,75,19142,118736],"class_list":["post-515422","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-diego","tag-elections-2026","tag-san-diego","tag-san-diego-headlines","tag-san-diego-news","tag-san-diego-press-club","tag-steve-cohen"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/515422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=515422"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/515422\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/515423"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=515422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=515422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=515422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}