Amid efforts to boost the local economy in the Los Angeles region, officials on Tuesday announced the \u201cLA Is Open\u201d initiative, a so-called \u201crecovery campaign\u201d aimed at promoting the tourism industry and supporting small businesses impacted by January\u2019s fires.<\/p>\n
\u201cL.A. Is Open\u201d is intended to signal that Los Angeles is open for business, resilient and ready to welcome visitors from around the world, according to officials.<\/p>\n
The initiative is an overarching campaign linking and showcasing other programs with the same goal such as Shop LA, Dine LA and Discover LA.<\/p>\n
The campaign is being facilitated by the Los Angeles County Economic Development Corporation in partnership with the county\u2019s Department of Economic Opportunity, L.A.\u2019s Economic & Workforce Development Department, as well as the California Community Foundation, among others.<\/p>\n
On Monday, Mayor Karen Bass discussed the campaign alongside Dee Dee Myers, a senior adviser to Gov. Gavin Newsom; Kelly LoBianco, director of the county\u2019s DEO; and LAEDC President and CEO Stephen Cheung.<\/p>\n
\u201cThrough this bold new campaign, we are sending a clear message that Los Angeles is open for business and ready to welcome everyone back to LA to explore all that our vibrant city has to offer,\u201d Bass said in a statement.<\/p>\n
\u201cFrom neighborhood gems like Olvera Street, Grand Central Market, Little Ethiopia and more to our museums, beaches, parks and beyond \u2014 come visit LA and see why our city is second to none,\u201d Bass added.<\/p>\n
Cheung added the recovery campaign reflects what he described as the \u201ccollective determination\u201d for the region to rise stronger than ever after a tumultuous year.<\/p>\n
\u201cThe campaign is not just about recovery; it\u2019s about renewal,\u201d Cheung said in a statement. \u201cWe are bringing together public and private partners to showcase the resilience, creativity and opportunity take make Los Angeles unlike any place in the world.\u201d<\/p>\n