![\"Holiday](\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2025\/12\/ibxz5zr329c7gi3z.jpg\")
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San Francisco – Gap Inc. opened its San Francisco<\/a> headquarters to the public on Friday to host more than 50 local artisans and small business owners as part of its second annual Holiday Makers Market, an event organizers say reflects both the company\u2019s creative direction and the city\u2019s broader revitalization.<\/p>\n Thousands of shoppers are expected to visit the two-day marketplace, which spotlights handcrafted goods including jewelry, ceramics, accessories and art. Last year, the inaugural event drew roughly 2,000 attendees.<\/p>\n Zac Posen, Gap Inc.\u2019s executive vice president and creative director, said the market underscores the company\u2019s commitment to San Francisco and its creative economy.<\/p>\n “It\u2019s a great opportunity to see what\u2019s happening in the area, what\u2019s being made and finding something that has a story behind it, that has a soul itself in a world where things are made in lots of production. We value hands and imagination and expression,” Posen said.<\/p>\n Gap Inc. partnered with the nonprofit Nest<\/a>, which supports artists and creative entrepreneurs.\u00a0<\/p>\n “When you see technology and AI and robotics really grow, there\u2019s a pendulum swing in people. The human psyche also craves the human, and the handmade and the handcrafted,” she said.<\/p>\n For makers, the event offers rare visibility and access to customers.<\/p>\n “I haven\u2019t been able to sit down because it\u2019s been nonstop. Nonstop people just loving what they\u2019re seeing, they see things that remind them of their grandmother, their abuelita, abuelito, things that remind them of their culture,” said Susana Sanchez-Young, founder of The Designing Chica.<\/p>\n Shoppers said the market\u2019s sense of community is part of the draw.<\/p>\n “I love the feeling of the community here, and meeting all the makers, they\u2019re so passionate,” said Menlo Park resident Lauren Williams.<\/p>\n Posen, who has supported San Francisco arts institutions such as the SF Ballet and SFMOMA since 2024, said Gap Inc.’s revival reflects the city\u2019s own momentum.<\/p>\n “Arts are our heartbeat, arts are the emotion of any city and they are integral to San Francisco,” he said. “Over the past two years, I\u2019ve watched an incredible revitalization. I\u2019ve seen new people in neighborhoods populating, the restaurants are popping. There’s tons of new young fresh energy here.”<\/p>\n The Holiday Makers Market runs through Saturday 10 a.m. – 5 p.m. at Gap Inc.\u2019s headquarters at 2 Folsom Street.<\/p>\n News<\/a>San Francisco<\/a>Business and Economy<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"San Francisco – Gap Inc. opened its San Francisco headquarters to the public on Friday to host more…\n","protected":false},"author":2,"featured_media":83892,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[1184,1811,26529,100,101,103,102,425,104,106,105,1181],"class_list":["post-83891","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-francisco","tag-ca","tag-four","tag-four-business","tag-news","tag-san-francisco","tag-san-francisco-headlines","tag-san-francisco-news","tag-series","tag-sf","tag-sf-headlines","tag-sf-news","tag-us"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/83891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=83891"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/83891\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/83892"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=83891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=83891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=83891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}