{"id":85554,"date":"2025-12-08T00:06:09","date_gmt":"2025-12-08T00:06:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/85554\/"},"modified":"2025-12-08T00:06:09","modified_gmt":"2025-12-08T00:06:09","slug":"trust-will-named-title-sponsor-for-holiday-bowl-college-football-game","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/85554\/","title":{"rendered":"Trust & Will named title sponsor for Holiday Bowl college football game"},"content":{"rendered":"

\"\"<\/a>A large inflatable football promoting the Holiday Bowl. (File photo)<\/p>\n

Sports San Diego, the nonprofit that produces the Holiday Bowl<\/a> \u2014 San Diego\u2019s college football bowl game \u2014 has announced that San Diego-based online digital estate planning platform Trust & Will<\/a> has been named the new Holiday Bowl title sponsor. DirecTV<\/a> had been the previous title sponsor for the past two years.<\/p>\n

\u201cWe are truly excited and proud to announce this partnership with Trust & Will,\u201d said Mark Neville, chief executive officer of Sports San Diego. \u201cWe look forward to working closely with their team and presenting yet another amazing San Diego bowl experience for visiting and local fans alike. We can\u2019t wait for\u00a0January 2.\u201d<\/p>\n

\"MarketInk<\/a><\/p>\n

The 46th annual Trust & Will Holiday Bowl kicks off\u00a0at 5 p.m. on Friday, Jan. 2\u00a0at Snapdragon Stadium in Mission Valley. The game will feature top teams from the Pac-12 conference and Atlantic Coast Conference. Fox will broadcast the game for the fourth straight year. It\u2019s the first time the game will be played in January.<\/p>\n

\u201cTrust & Will started in San Diego, and our partnership with the Holiday Bowl is especially meaningful to us,\u201d said Cody Barbo, co-founder and chief executive officer of Trust & Will. <\/p>\n

\u201cThe Holiday Bowl has been a longtime tradition for families across the region, and we\u2019re proud to support an event that brings people together and celebrates what makes this community special. We\u2019re excited to team up with Sports San Diego and be part of the energy, pride and legacy that the Holiday Bowl represents.\u201d\u00a0<\/p>\n

Founded in 2017, Trust & Will boasts more than one million customers and $200 billion in self-reported estate assets, a statement said. The company\u2019s attorney-approved online solutions empower Americans to create wills, trusts, healthcare directives and other essential estate planning documents tailored to state-specific laws. <\/p>\n

Last April, Trust & Will launched its latest national TV advertising campaign, themed \u201cMake It Count.\u201d The campaign included a 30-second spot featuring a couple sharing their end-of-life wishes with a favorite aunt. Then, spokesperson Eddie Blackwell Williams appeared to explain why the couple\u2019s wishes only count when documented in a will or trust, which is available from Trust & Will.<\/p>\n

Marketing Architects, an all-inclusive TV agency based in Minneapolis, produced the spot for Trust & Will. Since last year, the spot has appeared on ESPN, MSNBC, Lifetime, FX, Travel Channel, Food Network, Discovery and Travel Channel.<\/p>\n

Jack in the Box returns Jackmas promotion<\/p>\n

San Diego-based Jack in the Box, Inc<\/a>. is returning its \u201c24 Days of Jackmas\u201d holiday promotion this month.<\/p>\n

\"Jack<\/a>Jack in the Box promotional photo showing \u201cJack\u201d in the boardroom talking to \u201cSanta.\u201d (Photo courtesy Rick Griffin\/Jack in the Box)<\/p>\n

It\u2019s the third consecutive year for the Jackmas promotion. Advertising is expected to feature in-store, linear TV, social media, mobile and apps.<\/p>\n

\u201cMake this Jackmas season the tastiest countdown to Christmas yet,\u201d a statement said. \u201cThe holiday season can be pricey, but not at Jack. With a mix of freebies, BOGOs, and crave-worthy favorites, Jack\u2019s 24 Days of Jackmas gives fans plenty of reasons to celebrate (and munch) all month long.\u201d<\/p>\n

From Dec. 1 to 24, customers using the app can receive daily deals and freebies, including:<\/p>\n

Mondays, buy one Breakfast Jack, buy a second for $1.<\/p>\n

Tuesdays, two tacos for 99 cents.<\/p>\n

Wednesdays, buy one junior chicken sandwich, buy a second for $1.<\/p>\n

Thursdays, free onion rings with minimum $2 order.<\/p>\n

Fridays, buy one junior cheeseburger, buy a second for $1.<\/p>\n

Saturdays, free four-piece chicken nuggets with minimum $2 order.<\/p>\n

Sundays, buy one Munchie Meal, buy a second for half price.<\/p>\n

Jack in the Box Inc. operates and franchises Jack in the Box, one of the nation\u2019s largest hamburger chains with approximately 2,135 restaurants across 21 states.<\/p>\n

KSON-FM part of Audacy\u2019s St. Jude Radiothon<\/p>\n

San Diego radio station KSON103.7-FM<\/a> will be one of seven stations with a country music format operated by Philadelphia-based Audacy, Inc. that will participate in the annual \u201cCountry Cares for St. Jude Kids Radiothon,\u201d Dec. 11-12.<\/p>\n

Other participating stations include WUSY 100.7-FM in Chattanooga, WUSN 99.5-FM in Chicago, WYCD 99.5-FM in Detroit, KMLE 107.9-FM in Phoenix, WDSY 107.9-FM in Pittsburgh and WGGY 101-FM in Scranton-Wilkes-Barre.<\/p>\n

The two-day radiothon, airing from 6 a.m. to 8 p.m. on Dec. 11 and from 6 a.m. to 7 p.m. on Dec. 12, will be hosted by local personalities, along with Audacy talent Katie Neal, Holy Hutton and Rob Stone. Country artist Luke Combs will host an Audacy takeover hour beginning at 12 noon, Dec. 11.<\/p>\n

Listeners will be encouraged to support Memphis-based St. Jude Children\u2019s Research Hospital and efforts to end childhood cancer by becoming a \u201cPartner in Hope,\u201d a statement said. Supporters can qualify to receive a \u201cWe Won\u2019t Stop\u201d t-shirt. For details, visit\u00a0www.wewontstop.org<\/a>.<\/p>\n

Audacy operates more than 230 radio stations that cover 90% of the top 45 markets in the United States.<\/p>\n

All-Media Holiday Party set for Dec. 10<\/p>\n

The Society of Professional Journalists\u2019 San Diego professional chapter will host an All-Media Holiday Party <\/a>from 6 to 9 p.m., Wednesday, Dec. 10, at the Aero Bar Club, 3365 India St., San Diego. <\/p>\n

Admission is free and the public is invited to attend.<\/p>\n

\u201cThis event is an opportunity to meet and mingle with professionals from all press organizations throughout the county,\u201d SPJ said in a statement. \u201cNot only will you get the chance to interact with your colleagues but also learn about the other organizations in the county and the work that they do for our community.\u201d<\/p>\n

Event sponsors include Jamul Casino Resort, Sycuan Resort and Casino, The San Diego Union-Tribune, Southern California Rental Housing Association, Falcon Valley Group, Alpine Sun, East County California, The Star News and J\/PR.<\/p>\n

For more information and to RSVP, send an email to\u00a0spjsandiego@gmail.com<\/a>, or visit\u00a0www.spjsandiego.org<\/a>.<\/p>\n

Rick Griffin<\/a>\u00a0is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.<\/p>\n

READ NEXT<\/p>\n","protected":false},"excerpt":{"rendered":"A large inflatable football promoting the Holiday Bowl. (File photo) Sports San Diego, the nonprofit that produces the…\n","protected":false},"author":2,"featured_media":85555,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[48167,8134,2406,74,76,75,48192,48193],"class_list":["post-85554","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-diego","tag-holiday-bowl","tag-jack-in-the-box","tag-marketink","tag-san-diego","tag-san-diego-headlines","tag-san-diego-news","tag-society-of-professional-journalists","tag-spj-san-diego"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/85554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=85554"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/85554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/85555"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=85554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=85554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=85554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}