{"id":88246,"date":"2025-12-09T22:40:38","date_gmt":"2025-12-09T22:40:38","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/88246\/"},"modified":"2025-12-09T22:40:38","modified_gmt":"2025-12-09T22:40:38","slug":"sfs-well-dressed-men-come-out-of-hiding-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/88246\/","title":{"rendered":"SF\u2019s well-dressed men come out of hiding"},"content":{"rendered":"

Well-dressed men have been outnumbered in San Francisco by the \u201ccomfortable clothing and ugly sneakers\u201d crowd for years. But there have always been menswear aficionados here, geeking out about pocket squares among friends or in online forums.\u00a0<\/p>\n

Nowadays, the city\u2019s dapper gentlemen, the kind who have a closetful of knit suits for a range of weather, have a new place to meet up, talk fashion, and find fits: Patina Studies, a recurring pop-up flea market that held its second edition Saturday in North Beach. Founded by tailor Daryn Hon and brand consultant Tim Marvin, the event is just as much a social gathering as a shop.<\/p>\n

Hon \u2014\u00a0GM of Tailors\u2019 Keep, an atelier on Washington Street, just steps away from the site of the pop-up \u2014\u00a0has witnessed men get fitted for a suit they adore, only to lament that they\u2019d be ashamed to wear it to a San Francisco office. Though heading to work looking like a zhlub would once have made you the black sheep, nowadays it\u2019s de rigueur.<\/p>\n

\u201cThe person that wants to look good is pressured not to do that anymore,\u201d Hon said. But increasingly, he sees more men chafing at the ultra-casualness of modern office attire.<\/p>\n

The hundreds of well-dressed men who showed up to the Patina Studies pop-up were a testament. In that crowd, a tech bro donning Lululemon and Allbirds would have been the exception, not the rule. Luckily, there were none in attendance.<\/p>\n

\u201cPeople are sick of the tech vest,\u201d said Marvin. \u201c[Tech] heroes all wear hoodies and shit. Our heroes are Ralph Lauren \u2014 people that have a lot of swag.\u201d<\/p>\n

\"A<\/p>\n

Inside the historic Colombo building across the street from the Transamerica Pyramid, Bay Area-based merchants and buyers mingled with clothing traders hawking their collections. They bantered about what they were wearing, jockeying for position through the aisles. Each merchant had a station on one of two floors, with shelves and dressers to display goods. Derek Guy, an influencer known as much for his spicy political takes about fashion as for his fits, had a small assortment of his own clothing available for purchase at the busiest stand, run by Peter Zottolo (opens in new tab)<\/a>, his cohost on the podcast \u201cDie, Workwear.\u201d<\/p>\n

At times, there were dozens waiting to cram into the event space, which, through tasteful curation, had been transformed into something of a gallery, with both the worn outfits and the merchandise contributing to an interwoven tapestry.<\/p>\n

Mason Ritchie, a 26-year-old security guard in a Ralph Lauren tweed suit from the \u201970s, said he came because he trusted the point of view of the merchants: He knew they\u2019d bring stuff he\u2019d want. Like other attendees, Ritchien, who usually buys clothes from eBay, couldn\u2019t recall any local event over the past few years with the same vibe and offerings as Patina Studies. <\/p>\n

\u201cWhen this happens, everybody knows,\u201d he said of the city\u2019s menswear nerds. He was among his people.<\/p>\n

Justin Ling, a 35-year-old hairdresser, was there to check out military-style apparel, which is having a moment. Ling arrived wearing a vintage German military jacket, as well as a military thermal sweater, trousers, and boots from Big Rock Candy Mountaineering (opens in new tab)<\/a>.<\/p>\n

He likes the style because it is comfortable but also holds up well. \u201cYou don\u2019t have to baby it,\u201d he said.<\/p>\n

Some of the merchants first attended Patina Studies as shoppers last time around, in September. Menswear influencer Brian Chan, with 130,000 followers on TikTok (opens in new tab)<\/a>, was one such client-turned-seller. As he watched over his handpicked assortment of merchandise, he mused about the city\u2019s rising interest in men\u2019s fashion, which he sees as part of the renewal after Covid. <\/p>\n

He noted that tech CEOs like Mark Zuckerberg<\/a> have started to care about their presentation. \u201cPeople are outside and maturing,\u201d Chan said. \u201cThey are thinking about how to feel good.\u201d<\/p>\n

To meet this moment, a crop of menswear-focused brands is emerging from the city, among them Presidio Post, Rising Star Laundry, and Evan Kinori<\/a>, as well as smaller designers<\/a> like Keith Hanlon and Rix Cannell.<\/p>\n

Calvin Hom, one of SF\u2019s chicest septuagenarians<\/a>, was in attendance. He noted that it\u2019s impossible to engage wholly in the world of fashion without relying on the inspiration and work of others.<\/p>\n

\u201cIt\u2019s all about community and connection,\u201d said Hom.\u00a0<\/p>\n

San Francisco is still relatively small. Unlike in New York or Los Angeles, you could easily run into your boss while out on the town. Marvin believes this is all the more reason to dress authentically.<\/p>\n

\u201cPeople get into trouble when they start wearing things that aren\u2019t who they are \u2014 it starts to be phony,\u201d Marvin said. \u201cIn this world of AI, if you\u2019re listening to the bot<\/a> tell you what to do, that\u2019s not you anymore.\u201d<\/p>\n

Photos of our favorite fits from the event\"AnCalvin Hom wearing a Henrik Vibskov cape, Junn.J pants, Feit boots, and Rigards glasses.\"AMatthew Homyak, a vendor, wearing a Polo country patchwork sweater from 1990, a Polo shearling jacket, Wallace and Barnes pants, and an Omega watch.\"ADan Fennessy wearing Alden shoes, Anatomica chinos, a vintage Champion sweatshirt, a vintage Lee denim jacket, and a vintage P41 US Marine Corps jacket.\"AVendor Brian Chan wearing a custom Collaro suit from Singapore.\"TwoAdrian Chang, left, wearing an Our Legacy cardigan, White Mountaineering black leather pullover, Chimala jeans, and Alden shoes with Daniel Li, right, wearing a Kardo jacket, Ralph Lauren shirt, RRL trousers, and Alden shoes.\"AErik Allen Ford wearing a Anatomica HPT jacket, W.W. Chan trousers, and a Jamiesons of Shetland sweater.\"ADylan Cavaz wearing a And Wander jacket, oxford button down, self-made jeans, and J. Crew paraboots.\"AMickey Winston wearing a Loro Piana camel hair coat, Dormeuil wool silk blend sport coat, Loro Piana corduroy trousers, and To Boot New York shoes with Oliver Peoples glasses.\"AHampus Sahlin wearing a Filippa K trenchcoat, along with a thrifted wool sweater, thrifted pants, and a Himalayan cashmere scarf.\"AKal Freese wearing San Francisco designer Evan Kinori.