Accused arsonist and Fresno restaurateur Bobby Salazar is using the word \u201cfire\u201d to market his Mexican dishes on social media.<\/p>\n
In a TikTok post<\/a> titled \u201cIts All FIRE,\u201d Salazar is shown answering the phone in a restaurant kitchen and saying, \u201cBobby\u2019s, can I help you? What fire? Oh, you mean our tamales? Yeah, they are fire. They taste fire. Our tacos are fire. Our party trays, they\u2019re just fire. All our party trays. Yeah, you want it delivered? OK, Fresno Unified. You got it.\u201d<\/p>\n Someone commenting as Medusa replied to the video, \u201cthe judge watching.\u201d Godssilliestgoose said, \u201cYikes. Not sure how Judge McAuliffe would feel about these jokes.\u201d And, sunandsarah3 said, \u201cIf you have legit victims of your crimes related to a fire.. this might not be a good idea lol.\u201d<\/p>\n However, other commenters endorsed the video.<\/p>\n \u201cMarketing working overtime,\u201d said Jaden Belcher. \u201cOwn it Bobby! I like it!\u201d said\u00a0crazyjoe.<\/p>\n @therealbobbysalazar<\/a> Its All FIRE. \ud83d\udd25 \ud83c\udf2e\ud83c\udf36\ufe0f\ud83c\udf2f\ud83e\uded4 \ud83e\udd23\ud83e\udd23\ud83e\udd23\ud83e\udd23 #bobbys<\/a> #mexicanfood<\/a> #ordernow<\/a> #fresno<\/a> \u266c original sound \u2013 Bobby Salazar<\/a><\/p>\n Last month, Salazar pleaded not guilty to federal charges of mail fraud and arson related to a 2024 fire that destroyed one of his eateries.<\/p>\n