{"id":91366,"date":"2025-12-12T05:50:07","date_gmt":"2025-12-12T05:50:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/91366\/"},"modified":"2025-12-12T05:50:07","modified_gmt":"2025-12-12T05:50:07","slug":"bang-olufsen-opens-san-francisco-flagship-its-largest-globally","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/91366\/","title":{"rendered":"Bang &#038; Olufsen Opens San Francisco Flagship, Its Largest Globally"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIt seems fitting that luxury audio firm <a href=\"https:\/\/wwd.com\/home-design\/interior-design\/bang-olufsen-ceo-luxury-design-retail-expansion-1237924549\/\" rel=\"nofollow noopener\" target=\"_blank\">Bang &amp; Olufsen <\/a>should open a shrine to sound and design in San Francisco, a city known as a hub for the psychedelic rock movement of the \u201960s.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOn Thursday, the company opened the doors to its largest store ever at 146 Geary Street, adjacent to Union Square. The flagship location\u2019s neighbors include upscale fashion and retail names like <a href=\"https:\/\/wwd.com\/tag\/moncler\/\" id=\"auto-tag_moncler\" data-tag=\"moncler\" rel=\"nofollow noopener\" target=\"_blank\">Moncler<\/a>, <a href=\"https:\/\/wwd.com\/tag\/neiman-marcus\/\" id=\"auto-tag_neiman-marcus\" data-tag=\"neiman-marcus\" rel=\"nofollow noopener\" target=\"_blank\">Neiman Marcus<\/a> and <a href=\"https:\/\/wwd.com\/tag\/chanel\/\" id=\"auto-tag_chanel\" data-tag=\"chanel\" rel=\"nofollow noopener\" target=\"_blank\">Chanel<\/a>.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tSpanning 5,100 square feet over two floors, key features of the store include a customization lab, where guests can transform headphones and speakers into personalized keepsakes with precision laser-engraved monograms and\/or messages. A sculptural staircase showcases original art by British artist James Goldcrown and leads up to a tiled coffee bar where clients can explore the firm\u2019s new Atelier bespoke customization program. Like its other flagships, the San Francisco location doubles as a design resource for homeowners, architects, and interior designers, supported by integrated smart-home automation. The space is also complete with a VIP listening room to test out new technology.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2025\/12\/Interior-4-e1765468188627.jpg\" alt=\"Bang &amp; Olufsen San Francisco \" data-lazy- data-lazy- height=\"682\" width=\"1024\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tBang &amp; Olufsen San Francisco. <\/p>\n<p>\t\t\t\t\t\t\t\t\tCourtesy of Bang &amp; Olufsen<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe Union Square ribbon-cutting will be followed by the opening of two more California stores, in West Hollywood and a Palo Alto store in the Stanford Shopping Center, both slated to open in 2026.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cUnion Square is a vibrant part of San Francisco\u2019s commercial and cultural history and we\u2019re proud to be a part of the district\u2019s revitalization,\u201d the firm\u2019s West Coast market director Jean Maraine-Jin said, underscoring the \u201cimportance of physical retail experiences and the human connection they foster.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBang &amp; Olufsen was founded in the town of Struer, Denmark, 100 years ago. From the Beolit 39 radio invented in 1939 to the Beolab 90 launched in 2015, the company has focused on creating pieces meant to be passed on from generation to generation.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tUnder the leadership of chief executive officer Kristian Te\u00e4r,\u00a0<a href=\"https:\/\/wwd.com\/fashion-news\/fashion-scoops\/bang-olufsen-ader-error-blue-speaker-1236297116\/\" rel=\"nofollow noopener\" target=\"_blank\">Bang &amp; Olufsen<\/a>\u00a0has sharpened its focus on conveying its prominence in the pages of Danish and global design, through completing storytelling, design events and innovative, high-end concepts like Atelier.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tUnveiled this year, Atelier allows customers to begin crafting their ideas online, choose from over 500,000 possible combinations of fabric, wood and aluminium finishes and finalize details in-store. It also offers bespoke services, Te\u00e4r explained in an interview with WWD in June.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cIt\u2019s now a core part of the strategy and when we look at also the target audiences that we have, everybody wants to express themselves in a different way. You don\u2019t want to necessarily have what everybody else has anymore,\u201d he said of the Atelier. <\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2025\/12\/Kristian-Tear-e1750254152776.jpg\" alt=\"Kristian Te\u00e4r\" data-lazy- data-lazy- height=\"778\" width=\"1024\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tKristian Te\u00e4r<\/p>\n<p>\t\t\t\t\t\t\t\t\tGustav Thuesen<\/p>\n","protected":false},"excerpt":{"rendered":"It seems fitting that luxury audio firm Bang &amp; Olufsen should open a shrine to sound and design&hellip;\n","protected":false},"author":2,"featured_media":91367,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[13137,50529,50530,101,103,102,104,106,105],"class_list":{"0":"post-91366","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-francisco","8":"tag-chanel","9":"tag-moncler","10":"tag-neiman-marcus","11":"tag-san-francisco","12":"tag-san-francisco-headlines","13":"tag-san-francisco-news","14":"tag-sf","15":"tag-sf-headlines","16":"tag-sf-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/91366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=91366"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/91366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/91367"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=91366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=91366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=91366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}