{"id":91655,"date":"2025-12-12T09:30:18","date_gmt":"2025-12-12T09:30:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/91655\/"},"modified":"2025-12-12T09:30:18","modified_gmt":"2025-12-12T09:30:18","slug":"long-beach-transit-apologizes-promises-to-change-policy-after-ice-recruitment-ad-seen-on-bus-press-telegram","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/91655\/","title":{"rendered":"Long Beach Transit apologizes, promises to change policy after ICE recruitment ad seen on bus \u2013 Press Telegram"},"content":{"rendered":"<p>Long Beach Transit has issued an apology \u2014 and promised to revamp its policies \u2014 after community members discovered recruitment advertisements for U.S. Immigration and Customs Enforcement on their buses.<\/p>\n<p>The city\u2019s transportation agency, which serves more than 18 million people in both Southeast Los Angeles County and northwest Orange County each year, according to its website, posted a statement addressing the situation to its Instagram page on Saturday, Dec. 6, after a photo of an ICE recruitment advertisement on an LBT bus gained traction online.<\/p>\n<p>The advertisement, originally uploaded by a rider on the bus on Saturday and reposted on the account of <a href=\"http:\/\/stopice.net\" rel=\"nofollow noopener\" target=\"_blank\">stopice.net<\/a>, featured an ICE agent with the slogan \u201cDefend the homeland, join ICE today.\u201d Shortly after the photo made its rounds online, Long Beach Transit posted its apology.<\/p>\n<p>\u201cToday, Dec. 6, 2025, Long Beach Transit was made aware of an ICE hiring advertisement on our buses. The advertisement was immediately removed. LBT sincerely apologizes for the oversight,\u201d the statement said. \u201cWe work with advertising partners for interior and exterior advertisements. This was purchased as a government hiring advertisement.\u201d<\/p>\n<p>LBT\u2019s statement also said the agency \u201cacknowledges the uncertainty and fear this may have caused.\u201d<\/p>\n<p>That response, though, drew ire from some social media users, including <a href=\"https:\/\/stopice.net\/\" rel=\"nofollow noopener\" target=\"_blank\">stopice.net<\/a>\u00a0 \u2014 a nationwide mobile alert system meant to inform people about federal immigration operations <a href=\"https:\/\/www.presstelegram.com\/2025\/06\/06\/long-beach-mans-website-taps-community-to-slow-ices-deportation-raids\/\" rel=\"nofollow noopener\" target=\"_blank\">created by Long Beach resident Sherman Austin<\/a> \u2014 which commented underneath the agency\u2019s statement to Instagram arguing that the ICE advertisement \u201cshould never have happened to begin with.\u201d<\/p>\n<p>\u201cThe community expects you to prioritize responsible vetting with your \u2018advertising partners\u2019 especially in a time like this when (the U.S. Department of Homeland Security) is plastering these ridiculous ads everywhere and terrorizing our communities,\u201d stopice.net wrote. \u201cThe (Long Beach) Values Act represents a commitment to protect migrant communities, and we hope the city will take this more seriously moving forward.\u201d<\/p>\n<p>This isn\u2019t the first time Long Beach Transit has come under fire for its policies surrounding ICE activity.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Long Beach Transit issued a statement addressing a U.S. Immigration...\" class=\"size-article_inline\"   src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2025\/12\/LPT-L-ICE-TRANSIT-1210-01-1.jpg\"\/><\/p>\n<p>Long Beach Transit issued a statement addressing a U.S. Immigration and Customs Enforcement recruitment ad seen on one of their buses on Saturday, Dec. 6. (Photo courtesy LBT Instagram).\n<\/p>\n<p>Show Caption<\/p>\n<p>1 of 1<\/p>\n<p>Long Beach Transit issued a statement addressing a U.S. Immigration and Customs Enforcement recruitment ad seen on one of their buses on Saturday, Dec. 6. (Photo courtesy LBT Instagram).\n<\/p>\n<p><a href=\"#\" class=\"icon-enlarge mng-gallery-fullscreen-expand\" aria-label=\"Expand fullscreen slideshow\">Expand<\/a><\/p>\n<p>In June, an internal memo from the agency\u2019s CEO and president, Kenneth McDonald, instructed\u00a0LBT employees not to interfere with federal immigration agents should they attempt to enter the agency\u2019s worksites or restricted areas. <a href=\"https:\/\/www.presstelegram.com\/2025\/07\/10\/long-beach-transit-will-update-employee-guidelines-for-ice-response-after-community-pushback\/\" rel=\"nofollow noopener\" target=\"_blank\">That memo leaked online<\/a> \u2014 drawing major concerns from residents and community organizations throughout the city.<\/p>\n<p>Shortly after the controversy, Mayor Rex Richardson urged Long Beach Transit to update its policies for employees to better align with the city\u2019s Values Act.<\/p>\n<p>That act, which was originally approved in 2018 and was strengthened by the City Council earlier this year, essentially says that Long Beach does not and will not use city resources to enforce federal immigration law, \u201cbut remains fully compliant with all applicable federal laws and does not interfere with lawful federal enforcement activities,\u201d according to the city\u2019s website.<\/p>\n<p>Long Beach Transit released revised guidance to employees in July, and McDonald issued multiple apologies for the \u201cconfusion\u201d caused by his initial memo. The <a href=\"https:\/\/www.presstelegram.com\/2025\/07\/15\/long-beach-transit-issues-updated-guidelines-for-how-employees-should-handle-ice\/\" rel=\"nofollow noopener\" target=\"_blank\">updated memo also reaffirmed LBT\u2019s commitment to the Values Act,<\/a> and helping the community and transit users generally feel safe on the city\u2019s public transportation.<\/p>\n<p>As for the ICE ad, Long Beach Transit once against promised to updated its policies moving forward.<\/p>\n<p>\u201cThis is not a reflection of our values,\u201d LBT\u2019s statement said, \u201cand we will update our advertising policies to ensure this never happens again.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Long Beach Transit has issued an apology \u2014 and promised to revamp its policies \u2014 after community members&hellip;\n","protected":false},"author":2,"featured_media":91656,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[7,14,23,131,133,132,137,611,136],"class_list":["post-91655","post","type-post","status-publish","format-standard","has-post-thumbnail","category-long-beach","tag-california","tag-immigration","tag-local-news","tag-long-beach","tag-long-beach-headlines","tag-long-beach-news","tag-los-angeles-county","tag-orange-county","tag-top-stories"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/91655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=91655"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/91655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/91656"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=91655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=91655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=91655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}