Published on
January 1, 2026
Beginning 2026, Fort Lauderdale, an amazing South Florida coastal location, will be starting new global marketing efforts to attract new and returning visitors. The newest campaign, “Never Lose Your Splash,” will promote the South Florida area’s year-round sunshine, picturesque beaches, and unique neighborhoods and will encourage visitors to enjoy the region’s many miles of navigable waterways.
This campaign arrives as the region is undergoing remarkable development and aims to promote the area as a growing hotspot for leisure and business travel. The city has great ocean beaches, developing infrastructure, and a growing cultural scene which is appealing to tourists from all over the world.
The Essence of “Never Lose Your Splash”
The “Never Lose Your Splash” campaign captures the unique energy of Greater Fort Lauderdale, positioning it as a destination where visitors feel free to unwind and reconnect with themselves and their surroundings. The campaign focuses on the region’s appealing natural landscapes, from golden sandy beaches to lush inland waterways, creating a sense of place that is both refreshing and relaxing.
Whether it’s a first-time visit or a return trip, Fort Lauderdale’s diverse offerings ensure that every traveler finds something to love. The campaign’s goal is to inspire people to experience the joy of travel in a way that feels both personal and transformative.
Expanding Tourism Reach
Fort Lauderdale is making waves in the tourism world with its strategic marketing efforts. The campaign was introduced during CNN’s “New Year’s Eve Live with Anderson Cooper and Andy Cohen,” offering a national platform to showcase the region’s charm. Through a mix of broadcast and digital videos, social media content, and print ads, the campaign is designed to reach audiences far and wide, whether they’re planning a getaway or seeking a new destination for their next conference.
Beyond digital and media placements, the city is also using large-scale outdoor advertisements to bring its energetic vibe to bustling locations, ensuring that its message reaches as many potential visitors as possible. This widespread visibility is key to strengthening Fort Lauderdale’s image as an exciting destination.
The Momentum Behind the Campaign
This global campaign is just one part of the ongoing growth in Fort Lauderdale’s tourism sector. With new hotel developments, an expanded airlift network, and a recently finished expansion of the Broward County Convention Center, Fort Lauderdale is cementing itself as both a leisure and business hotspot.
The city’s infrastructure improvements reflect its commitment to providing a world-class experience for visitors. The expanded convention center, for instance, is expected to attract more major events and conferences, further boosting the local economy and elevating Fort Lauderdale’s profile as a premier destination.
In addition to these developments, Fort Lauderdale continues to diversify its tourism offerings. With its beautiful beaches, vibrant neighborhoods, and exciting dining and shopping options, the city is rapidly becoming a multifaceted destination that caters to every type of traveler.
A Guide for Travelers: Top Attractions and Experiences in Fort Lauderdale
If you’re planning a trip to Fort Lauderdale, you’ll find a wealth of activities and attractions that make this destination truly unique.
Beaches and Waterways: Fort Lauderdale is renowned for its miles of pristine beaches. Whether you prefer lounging by the ocean or exploring the city’s picturesque canals, there’s no shortage of water activities to enjoy. You can take a water taxi to explore the city from the waterways or rent a kayak to get up close to nature.
Las Olas Boulevard: This vibrant street is the heart of Fort Lauderdale’s shopping, dining, and entertainment scene. Stroll down Las Olas for upscale boutiques, trendy cafes, and fine-dining restaurants that showcase the area’s eclectic charm.
Riverwalk Arts & Entertainment District: This area offers a mix of cultural experiences, including theaters, museums, and art galleries. The Museum of Discovery and Science is a favorite for families, while the Broward Center for the Performing Arts hosts concerts, plays, and other live performances.
Everglades National Park: A short drive from the city, the Everglades is one of the most unique ecosystems in the world. Visitors can take airboat tours to see alligators, exotic birds, and the park’s distinctive flora and fauna up close.
Dining and Nightlife: Fort Lauderdale has an eclectic mix of dining options, from waterfront seafood joints to high-end restaurants. After dinner, explore the city’s lively nightlife, with a range of bars, clubs, and lounges to suit every taste.
Cultural and Historical Sites: Fort Lauderdale is also home to several historical and cultural sites, including the Bonnet House Museum & Gardens and the Stranahan House. These landmarks offer insight into the city’s rich history and heritage.
Looking Ahead: Fort Lauderdale’s Growing Appeal
The “Never Lose Your Splash” campaign is a reflection of Fort Lauderdale’s evolving identity as a dynamic destination. With its enhanced infrastructure, expanding tourism offerings, and renewed commitment to delivering unforgettable experiences, the city is poised to continue attracting visitors from across the globe in 2026 and beyond.
As Fort Lauderdale’s tourism scene continues to flourish, travelers can expect to find more reasons to explore the region. Whether you’re seeking relaxation by the beach, an adventure in the Everglades, or a cultural experience, Fort Lauderdale has something for everyone.
Conclusion
Fort Lauderdale’s “Never Lose Your Splash” campaign reflects the city’s spirit, energy, and growing appeal as a travel destination. As the city continues to develop and enhance its offerings, it remains an exciting place for both leisure travelers and business visitors. Whether you’re planning a weekend getaway or a long-term stay, Fort Lauderdale invites you to experience its unique charm and vibrant culture.
