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Fort Lauderdale Joins Buffalo, Las Vegas, Orlando, New Orleans And More In National Tourism Surge As US Launches New Campaign To Draw Visitors
Published on
January 2, 2026
Fort Lauderdale joins Buffalo, Las Vegas, Orlando, New Orleans, and more in accelerating U.S. tourism efforts with its new “Never Lose Your Splash” campaign, which aims to attract both new and returning visitors in 2026. This initiative highlights the city’s year-round sunshine, stunning beaches, and vibrant waterways, positioning Fort Lauderdale as a dynamic and growing destination for both leisure and business travelers. As the city undergoes significant development, the campaign showcases the region’s evolving appeal and invites visitors to explore its unique offerings—from pristine beaches to diverse cultural experiences and thriving nightlife.
As 2026 kicks off, Fort Lauderdale, Florida, is making waves in the tourism world by unveiling its exciting new global marketing campaign, “Never Lose Your Splash.” This initiative aims to highlight the city’s sun-soaked beaches, picturesque neighborhoods, and captivating waterways, encouraging visitors to explore all that South Florida has to offer. The campaign arrives at a time when the region is undergoing significant growth, positioning Fort Lauderdale as a top destination for both leisure and business travelers.
A Growing Hub for Visitors
Fort Lauderdale’s tourism efforts are aligning with similar campaigns launched by cities across the United States, all eager to capitalize on the recovery of the travel industry. Buffalo, Las Vegas, Orlando, and New Orleans have all rolled out fresh marketing strategies to attract new visitors. With its strong emphasis on natural beauty, cultural attractions, and modern infrastructure, Fort Lauderdale’s “Never Lose Your Splash” is part of a larger national effort to boost tourism in the U.S.
Fort Lauderdale’s campaign highlights the city’s charm, focusing on its year-round sunshine and an ever-expanding tourism infrastructure. The campaign aims to inspire travelers to return or visit for the first time, capturing the essence of the city’s energy, laid-back atmosphere, and vibrant waterfront experiences. Fort Lauderdale’s beaches, miles of navigable waterways, and lush natural landscapes create the perfect backdrop for those looking for relaxation, adventure, and a unique cultural experience.
The Essence of the “Never Lose Your Splash” Campaign
The “Never Lose Your Splash” campaign is about more than just promoting a vacation destination—it’s about positioning Fort Lauderdale as a place where visitors can truly unwind and reconnect with nature. The city’s miles of golden beaches and inland waterways provide a serene environment for those seeking both rest and exploration. Whether it’s your first visit or a return trip, Fort Lauderdale’s diverse offerings ensure that there’s something for everyone to enjoy.
The campaign’s messaging emphasizes a personal connection to the destination, encouraging travelers to experience Fort Lauderdale’s refreshing energy. From lounging on the beach to navigating the canals in a water taxi, the city’s activities foster both relaxation and adventure, blending natural beauty with a dynamic urban atmosphere.
Fort Lauderdale’s tourism board has successfully captured the essence of the city’s natural landscapes, combining its golden sandy beaches with the unique charm of its inland waterways. This has created a sense of place that feels both invigorating and tranquil. For travelers seeking to reconnect with themselves or experience something new, Fort Lauderdale provides the perfect setting.
Expanding Tourism Reach with National Campaigns
Fort Lauderdale’s new tourism campaign has been strategically launched through multiple channels to ensure broad reach. The campaign’s introduction on CNN’s “New Year’s Eve Live with Anderson Cooper and Andy Cohen” gave the city a national platform, reaching millions of viewers across the United States. This national exposure, combined with digital video ads, social media content, and print placements, is designed to capture the attention of potential travelers from all over the country and beyond.
The campaign also makes use of large-scale outdoor advertising to bring the energy of Fort Lauderdale’s vibrant tourism scene to high-traffic areas. Through these targeted media placements, the city aims to enhance its visibility and strengthen its reputation as a dynamic and exciting place for both leisure and business travelers.
Fort Lauderdale’s Tourism Growth
The “Never Lose Your Splash” campaign is just one part of Fort Lauderdale’s broader tourism growth strategy. The city is undergoing impressive development, with new hotel constructions, an expanded airlift network, and the recently completed Broward County Convention Center expansion. These efforts are positioning Fort Lauderdale as a leading destination for business meetings, conventions, and leisure tourism alike.
The expanded convention center is expected to draw more major events and conferences, which will help increase visitor numbers and contribute to the local economy. Fort Lauderdale is now a serious contender for large-scale business events, solidifying its reputation as a top destination for both work and play. The expansion also ensures that visitors have access to world-class amenities, setting the stage for unforgettable experiences.
Diverse Tourism Offerings
Fort Lauderdale’s tourism offerings have been diversifying to meet the needs of a wide variety of travelers. Whether it’s the city’s stunning beaches, its burgeoning arts scene, or its rich cultural heritage, Fort Lauderdale is a place where every traveler can find something to enjoy.
The city’s vast network of waterways provides visitors with opportunities for boat tours, kayaking, paddleboarding, and water taxis. One of the most popular activities is taking a water taxi ride through the city’s scenic canals, where visitors can enjoy a unique view of the area’s stunning architecture and lush landscapes. Whether you prefer a relaxing afternoon by the beach or an active day exploring the waters, Fort Lauderdale has plenty of options for both.
Las Olas Boulevard and Riverwalk Arts & Entertainment District
Las Olas Boulevard is Fort Lauderdale’s premier destination for shopping, dining, and entertainment. This vibrant street features upscale boutiques, trendy cafes, and gourmet restaurants, offering a dynamic experience for those looking to explore the city’s culinary scene. Las Olas is also home to art galleries, theaters, and live music venues, making it the perfect spot to experience the local culture.
The Riverwalk Arts & Entertainment District offers additional cultural experiences for visitors. This district includes museums, theaters, and art galleries, where tourists can dive into Fort Lauderdale’s arts scene. The Museum of Discovery and Science is a family favorite, offering hands-on exhibits and interactive displays. For those seeking live performances, the Broward Center for the Performing Arts is the place to catch concerts, Broadway shows, and theater productions.
The Everglades: A Natural Wonder
A short drive from Fort Lauderdale lies one of the world’s most unique ecosystems—the Everglades National Park. This UNESCO World Heritage Site is a haven for wildlife and offers visitors the chance to experience the beauty of South Florida’s wetlands. Airboat tours are a popular way to explore the Everglades, allowing visitors to get up close to alligators, exotic birds, and other wildlife.
The Everglades is a must-see for nature enthusiasts, offering an unforgettable experience that showcases the diverse flora and fauna of the region. The park is also a great spot for birdwatching, with more than 350 species of birds calling it home.
Dining, Nightlife, and Cultural Heritage
Fort Lauderdale’s food scene is as diverse as its visitors. The city boasts a wide array of dining options, from casual seafood joints by the beach to upscale restaurants offering international cuisine. Visitors can enjoy fresh seafood, Cuban-inspired dishes, and Latin American flavors while overlooking the water. For those seeking nightlife, Fort Lauderdale offers a vibrant array of bars, clubs, and lounges, ensuring that the fun doesn’t stop when the sun goes down.
The city also has a rich cultural and historical heritage. Visitors can explore landmarks such as the Bonnet House Museum & Gardens, which offers a glimpse into the city’s past, or the Stranahan House, the oldest surviving structure in Broward County. These sites offer insights into the history of Fort Lauderdale and its development from a small settlement to a thriving metropolis.
Looking Ahead: A Bright Future for Fort Lauderdale
Fort Lauderdale’s tourism scene is set to continue flourishing in 2026 and beyond. With its enhanced infrastructure, diverse tourism offerings, and a renewed commitment to delivering top-notch experiences, the city is primed for continued growth. The “Never Lose Your Splash” campaign will undoubtedly help solidify Fort Lauderdale’s position as a premier destination for travelers around the world.
As the city continues to grow and develop, travelers can look forward to even more reasons to explore this South Florida gem. Whether you’re in town for a relaxing beach vacation, an adventurous exploration of the Everglades, or a cultural experience in the Riverwalk District, Fort Lauderdale has something for everyone. With its welcoming atmosphere, world-class amenities, and stunning natural beauty, Fort Lauderdale is sure to remain a top destination in 2026 and beyond.
In addition to the development of its tourism infrastructure, Fort Lauderdale is also focusing on sustainability efforts, ensuring that its natural beauty remains preserved for future generations. The city’s ongoing commitment to environmental conservation, coupled with its growing appeal as a travel destination, ensures that it will continue to be a must-visit location for travelers looking to experience the best of South Florida.
Fort Lauderdale joins Buffalo, Las Vegas, Orlando, New Orleans, and more in accelerating U.S. tourism efforts with its new “Never Lose Your Splash” campaign, designed to promote the city’s sunny beaches, scenic waterways, and growing infrastructure. This initiative aims to attract both leisure and business travelers, positioning Fort Lauderdale as a must-visit destination in 2026.
Whether you’re visiting for a long weekend, a business conference, or a vacation with family, Fort Lauderdale promises an unforgettable experience.
