Published on
January 3, 2026
In a move aimed at rejuvenating the travel experience for both first-time and returning visitors, Visit Lauderdale, the official tourism organisation for Greater Fort Lauderdale, has launched a dynamic global brand campaign titled “Never Lose Your Splash”. This new initiative, unveiled on January 1, 2026, seeks to encapsulate the essence of the destination’s vibrant culture, its stunning natural beauty, and the infectious energy of its waterways, offering a fresh perspective for those looking to reconnect with life’s simple joys.
Rooted in the unique identity of Greater Fort Lauderdale, the campaign draws inspiration from its 24 miles of pristine beaches and 300 miles of waterways. These vital elements not only shape the area’s natural landscape but also serve as metaphors for the interconnectedness and diversity of the region. By highlighting these natural wonders, Visit Lauderdale invites travelers to embrace the spirit of spontaneity, freedom, and connection that the area embodies.
Reimagining Greater Fort Lauderdale
The “Never Lose Your Splash” campaign is a call to adventure, inspiring travelers to rediscover the thrill of being alive in a place where the sunshine never fades, and the water flows freely. The campaign underscores the idea that Greater Fort Lauderdale is not just a destination; it’s a place where people can immerse themselves in experiences that linger long after they leave. The region’s eclectic mix of vibrant neighbourhoods, a diverse culinary scene, and rich cultural offerings are all celebrated in the campaign’s message.
The story is told through captivating visuals and evocative storytelling, aiming to inspire travelers to imagine themselves enjoying waterfront dining, navigating the Intracoastal Waterway, or exploring local art galleries. These moments of joy and connection are what define Greater Fort Lauderdale and make it stand out as a must-visit destination.
Immersive Visual Storytelling
Launching during the highly-watched CNN New Year’s Eve Live special, the “Never Lose Your Splash” campaign made its debut to a national audience, effectively introducing the refreshed brand to millions across the globe. This high-profile unveiling marked a bold step for Visit Lauderdale, ensuring that the message reached a broad, engaged audience during one of the most anticipated events of the year.
The campaign rollout includes a diverse mix of digital and broadcast media, as well as creative assets such as audio, print, and large-scale out-of-home placements. The multi-channel approach ensures that the campaign’s energy reaches audiences wherever they may be, whether they are at home, online, or on the move.
Creating Lasting Connections Through Waterways
At the heart of the campaign lies the idea of connection, connecting with nature, with others, and with oneself. As an area defined by its waterways, Greater Fort Lauderdale is uniquely positioned to foster these connections. Visitors can experience the region’s beautiful beaches and pristine waters in countless ways: from leisurely boat rides along the Intracoastal Waterway to enjoying the stunning waterfront views from one of the many world-class dining establishments.
Whether exploring the culture and art scene or discovering the many neighbourhoods that each offer their own unique vibe, Greater Fort Lauderdale promises to provide something for every traveller. The “Never Lose Your Splash” campaign seeks to tap into the desires of today’s travelers, who are looking for more meaningful and authentic travel experiences.
Campaign Boosts Momentum for the Region
The timing of this campaign is crucial, as Greater Fort Lauderdale continues to experience a surge in tourism. New hotel developments, increased airlift, and the recently expanded Broward County Convention Center further cement the region’s status as a premier destination for both leisure and business travellers alike. These developments complement the city’s efforts to showcase its charm and allure to the world.
The “Never Lose Your Splash” campaign is set to further accelerate this momentum, positioning Greater Fort Lauderdale as a destination of choice for global travelers in 2026 and beyond. By focusing on authentic, water-inspired experiences, the campaign will continue to raise the profile of the region as a must-see destination for those looking to reconnect with nature, culture, and joy.
A Destination Defined by Joy and Connection
In conclusion, Visit Lauderdale’s “Never Lose Your Splash” campaign serves as a powerful reminder of the transformative power of travel. It taps into the universal desire to experience freedom, joy, and connection, all of which Greater Fort Lauderdale offers in abundance. With its rich cultural offerings, vibrant communities, and breathtaking natural beauty, Greater Fort Lauderdale continues to define itself as a place where the spirit of adventure never fades. For travelers seeking meaningful experiences, this campaign promises to inspire and connect like never before.
