Visit Lauderdale, the marketing organization for Greater Fort Lauderdale, has launched a new global brand campaign, “Never Lose Your Splash,” positioning the destination as a vibrant, water-driven getaway that appeals to both first-time visitors and repeat Florida travelers.
The campaign features Greater Fort Lauderdale’s identity as a destination “shaped by water,” spotlighting its 24 miles of beaches and more than 300 miles of inland waterways. “Never Lose Your Splash” highlights how the destination’s coastal setting connects neighborhoods, cultures, dining, arts and outdoor experiences.
“‘Never Lose Your Splash’ is about celebrating the spirit that makes Greater Fort Lauderdale feel different the moment you arrive,” said Stacy Ritter, President and CEO of Visit Lauderdale, in a media statement. “It’s a place where people feel free to be themselves, connect through our waterways and rediscover the joy of travel in unexpected ways.”
The campaign features storytelling and immersive visuals showcasing experiences across the destination. The visuals focus on authentic, immersive experiences such as waterfront dining, boating along the Intracoastal Waterway, exploring local arts and culture and enjoying the destination’s diverse neighborhoods.
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The new brand made its national debut during CNN’s New Year’s Eve Live with Anderson Cooper and Andy Cohen, introducing the refreshed messaging to a broad U.S. audience.
The launch builds on the continued momentum for the destination, including new hotel developments, expanded airlift and the recently completed expansion of the Broward County Convention Center.
For more information, visit visitlauderdale.com.