Published on
January 4, 2026
Fort Lauderdale, Florida, is welcoming 2026 with a fresh global brand campaign titled “Never Lose Your Splash”. This new initiative, launched by Visit Lauderdale, aims to showcase the city’s world-famous sunny weather, expansive beaches, inland waterways, and vibrant neighborhoods. The campaign is set to highlight Fort Lauderdale’s diverse attractions, emphasizing the city’s natural beauty, cultural offerings, and year-round appeal as a top tourist destination.
The “Never Lose Your Splash” campaign seeks to position Greater Fort Lauderdale as a vibrant, diverse location where visitors can experience a unique combination of relaxation, adventure, culture, and entertainment. With its prime location on the Atlantic Coast and its reputation as a top cruise port and tourism hub, Fort Lauderdale continues to evolve, attracting a wide range of international travelers and tourists from across the United States.
Spotlighting Fort Lauderdale’s Iconic Beaches and Waterways
At the heart of the “Never Lose Your Splash” campaign is the emphasis on Fort Lauderdale’s beaches and the inland waterways that make the city unique. Known for its stunning shoreline, the city boasts some of the most beautiful beaches in Florida, perfect for both relaxing by the water and participating in a variety of outdoor activities. The campaign highlights the city’s seven miles of beaches, where visitors can enjoy everything from swimming and sunbathing to water sports like jet skiing, paddleboarding, and parasailing.
The campaign also emphasizes Fort Lauderdale’s impressive network of inland waterways, which offer opportunities for boating, cruises, and scenic tours. The city’s waterways have earned it the nickname “Venice of America” due to its extensive canal system. Visitors can take boat tours along the Intracoastal Waterway, enjoying the picturesque views of luxurious waterfront homes, tropical landscapes, and pristine coastlines.
Fort Lauderdale’s appeal as a destination for beach lovers and water enthusiasts is amplified by its year-round sunny weather, making it an ideal getaway throughout the seasons. Whether seeking relaxation on the sandy shores or adventurous activities in the waters, the campaign emphasizes that Fort Lauderdale offers an unbeatable combination of beach and water experiences.
Exploring Fort Lauderdale’s Neighborhoods
Another key component of the “Never Lose Your Splash” campaign is the focus on the diverse neighborhoods that make up Greater Fort Lauderdale. From Las Olas Boulevard—known for its art galleries, restaurants, and boutiques—to the more laid-back atmosphere of Wilton Manors and Hollywood Beach, Fort Lauderdale offers a variety of cultural experiences and neighborhood vibes for every type of traveler.
Downtown Fort Lauderdale remains a vibrant urban core, with a growing number of restaurants, bars, and live entertainment venues that cater to both locals and tourists. Meanwhile, Hollywood Beach, with its boardwalk and art deco architecture, provides a nostalgic yet vibrant atmosphere that appeals to families and young travelers.
The diversity of neighborhoods in Fort Lauderdale means that visitors can tailor their experience, whether they prefer the bustling energy of downtown, the historic charm of its cultural districts, or the relaxing vibe of its residential waterfront areas. Local festivals, events, and art exhibitions also help showcase the creativity and uniqueness of the area, enhancing the cultural offerings that define Fort Lauderdale.
Cruise and Family-Friendly Tourism
Fort Lauderdale continues to be one of the top cruise departure points in the United States, and the new campaign capitalizes on this status. The city’s proximity to the Port Everglades Cruise Terminal makes it a prime destination for travelers starting or ending their Caribbean cruises. With easy access to major ports of call, Fort Lauderdale remains a central hub in the cruise industry, drawing visitors before or after their sailings.
Additionally, the city is well-known as a family-friendly destination, with a variety of attractions that cater to visitors of all ages. From Butterfly World and the Museum of Discovery and Science to Fort Lauderdale Beach Park, there’s something for every family member. The city’s focus on creating activities that are both educational and fun makes it a top choice for family vacations.
Cultural Events and Festivals
As part of its effort to promote a vibrant year-round destination, the “Never Lose Your Splash” campaign also focuses on the cultural events and festivals that are hosted throughout the year in Fort Lauderdale. The city is home to a number of international festivals, including the Fort Lauderdale International Film Festival, the Las Olas Art Fair, and the Fort Lauderdale Boat Show.
Fort Lauderdale’s cultural scene is further complemented by its wide range of museums, including the NSU Art Museum and the Historic Stranahan House Museum, both of which draw visitors interested in the rich history and art scene of the region. The city’s commitment to providing cultural and artistic experiences makes it a dynamic place for tourists seeking a blend of entertainment, education, and relaxation.
Future Outlook for Tourism in Fort Lauderdale
With its new global brand campaign, Fort Lauderdale is set to attract even more visitors in 2026 and beyond. As the tourism industry continues to recover and evolve, the city’s focus on diverse experiences, natural beauty, and cultural vibrancy ensures that it will remain a sought-after destination for both leisure and business travelers. With efforts to increase visibility on the world stage, Fort Lauderdale is positioning itself as a top destination in Florida and Southeast America.
Conclusion: Never Lose Your Splash in Fort Lauderdale
The launch of Fort Lauderdale’s “Never Lose Your Splash” campaign in 2026 signals the city’s ongoing commitment to being a premier travel destination. By emphasizing its incredible beaches, scenic waterways, diverse neighborhoods, and cultural offerings, the campaign will continue to attract tourists from all over the world. Whether visitors are seeking adventure, relaxation, or cultural exploration, Fort Lauderdale offers a mix of experiences that ensures everyone can find their splash.
