JACKSONVILLE, Fla. – Darker mornings and afternoons to start the spring semester increase safety risks as students return following winter break.
Before Duval County Public Schools students return to class on Wednesday, DCPS and Farah & Farah will launch a new public education initiative on Tuesday, urging drivers to stop for school buses and slow down in school zones.
The campaign was sparked by new local survey data and state traffic safety data that show widespread concern and dangerous driving behavior around stopped school buses in Duval County, DCPS said.
According to the survey, 89% of Duval County residents have seen a driver fail to stop for a stopped school bus in the past year.
The awareness initiative includes a series of public service announcements, digital outreach, and community education efforts designed to remind drivers that when a school bus stops, lives are at stake.
News4JAX will stream the announcement live at 1 p.m.
Copyright 2026 by WJXT News4JAX – All rights reserved.