Neptune Beach votes to cut paid parking cost in half, cites drop in parking usage since program went into effect
JJacksonville

Neptune Beach votes to cut paid parking cost in half, cites drop in parking usage since program went into effect

  • January 6, 2026

Paid parking at the Beaches Town Center. (Copyright 2025 by WJXT News4JAX – All rights reserved.)

NEPTUNE BEACH, Fla. – Neptune Beach officials have voted to lower the evening cost of the city’s highly contested paid parking program.

The fee will now drop from $5 to $2.50.

PREVIOUS COVERAGE: Neptune Beach adjusts prices for holiday parking after hearing from business owners | Parking rates at Beaches Town Center increase from $2 to $5 per hour. Here are other paid parking changes

At a meeting Monday night, officials said parking usage is down 7%, while merchant revenue is also down.

While it’s unclear how much of that shift is due to the paid parking program, officials say they don’t want it to be a contributing factor.

However, local business owners who spoke at the meeting say there is a link between the parking situation and the loss of customers.

Additionally, Vice Mayor Nia Livingston made a motion to cap daily parking rates at $32.50.

Copyright 2026 by WJXT News4JAX – All rights reserved.

About the AuthorAydian Ahmad headshot

Aydian joined News4JAX as a digital producer in September 2024. Originally from Fort Lauderdale, he is excited to provide coverage on a variety of topics like sports, politics, health, and breaking news to the Jacksonville area.

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