Just before the Jacksonville Jaguars played the Los Angeles Rams, head coach Liam Coen vowed to get Travis Hunter more involved at receiver. The comments were in light of the rookie’s quiet performance in the loss to the Seattle Seahawks one week prior.

In that game, Hunter had a measly four catches for 15 yards. And for the season, he has 20 receptions for 197 yards. Things haven’t changed much against the Los Angeles in spite of Coen’s comments.

The Jaguars are failing to use Travis Hunter as a receiver vs. the Rams

Travis Hunter logged 29 offensive snaps in the first half against the Rams. However, Brent Martineau of Action Sports Jax points out that the former Colorado Buffalo only touched the football 28 minutes into the game. However you look at it, that’s not how good.

It took 28 minutes and 4 seconds for Travis Hunter to touch the football. It’s an end around that goes for ZERO yards.

— Brent Martineau (@BrentASJax) October 19, 2025

If the reigning Heisman Trophy winner is the sport-altering talent you believe he is, why aren’t you getting him involved more often? Why has he been a non-factor thus far? Could it be that the Jags are asking too much? He’s certainly making the most of his opportunities. In the second half, he had three catches for 30 yards and moved the chains twice.

If Hunter is having trouble grasping the playbook, why are you putting him in a position where he won’t be able to contribute much? Things aren’t any better on defense.

Greg Newsome and Montaric Brown got the starting nod at corner. Fine, they can rotate with Hunter, who’s previously shown shutdown potential. But the Jags don’t seem to have use for any of that, as he didn’t tally a single defensive snap in the first half against Los Angeles.

Of course, giving Hunter more time might not have changed the outcome of the game, but the fact that he’s being barely used should most definitely be a reason for concern.

The Jaguars need to find ways to use Travis Hunter’s game-changing skills

Players’ readiness is always variable coming out of the draft, and the Jacksonville Jaguars made it abundantly clear that they were taking a long-term view with Travis Hunter. The team’s brass was fully aware of the challenge and put together a detailed plan to bring him along slowly. On paper, that’s a great approach, but it hasn’t paid dividends in practice.

Sure, it’s too early to say that Hunter is a flop, but ideally, you would want to routinely see glimpses of his playmaking potential here and there. They’re far and few in between.

Now, there’s a chance Travis Hunter will finish the season strong or that he will have fully hit his stride in Year 2. If that’s the case, his slow start to his NFL career will be forgotten. But if he continues to struggle, the noise will be hard to ignore.