Published on
January 27, 2026
The Luce now operates as a new hotel which will start taking reservations on March 15 2026 for its upcoming operations. The Luce which belongs to the Marriott Tribute Portfolio offers visitors an exceptional experience that combines beachfront luxury with lively dining options and special hotel facilities to create a perfect vacation spot for travelers who want to explore Florida’s Gulf Coast.
An Elevated Coastal Retreat with a Playful Twist
The Luce promises an unforgettable experience with 200 stylish accommodations, including a selection of chic bungalow studio suites that offer a unique, private retreat. The hotel seamlessly integrates the laid-back sophistication of Florida’s Gulf Coast with playful design elements that reflect the region’s eclectic culture. From the warm, welcoming hues of flamingo-pink accents to sleek stone and rattan finishes, the hotel’s design captures the essence of St. Pete Beach’s charm while offering modern luxury and comfort.
For those looking for an authentic coastal experience, The Luce is more than just a place to stay – it’s a place to celebrate the vibrant lifestyle of St. Pete Beach. The hotel’s design draws inspiration from St. Pete’s layered history, blending lush botanical gardens with retro Florida vibes. Guests can expect a seamless blend of relaxation and celebration with thoughtful touches like private beach access, exclusive dining experiences, and curated daily activities.
Two Distinct Dining Experiences That Capture St. Pete’s Spirit
Guests at The Luce can indulge in two distinct dining concepts that showcase the best of St. Pete Beach’s culinary offerings. The Sundrop restaurant offers an elevated indoor-outdoor dining experience, where guests can enjoy fresh Gulf seafood, coastal classics, and refined entrées with a distinct citrus-forward flair. Whether you’re stopping by for brunch or dinner, Sundrop sets the tone for a laid-back yet upscale experience with a vibrant cocktail lounge and weekly rum tastings. Signature dishes like Chilean sea bass with blood orange beurre blanc and the Luce Lobster Roll make it a must-visit dining destination for both hotel guests and locals.
Advertisement
Advertisement
The second dining concept, Baby Turtle Beach Club, brings a more casual, American coastal fare to the pool and beach. Perfect for daytime lounging or watching the sunset, Baby Turtle offers a relaxed, open-air dining experience with fresh seafood, light bites, and cocktails. Whether you’re enjoying a morning brunch or an evening cocktail, Baby Turtle ensures that your time at The Luce is filled with both flavor and relaxation.
Unrivaled Beachfront Access and Thoughtful Amenities
Guests at The Luce will enjoy direct, private beach access, complete with complimentary loungers and umbrellas. The hotel takes beachside luxury to the next level with its dedicated Beach Butler Service, ensuring every moment by the water is effortless. Guests can expect personalized touches, including sunglass cleaning, cooled treats delivered daily at 2 p.m., and assistance with securing belongings. For those who want to stay connected while soaking up the sun, the beach offers charging stations to keep devices powered.
Advertisement
Advertisement
The hotel also features St. Pete Beach’s largest pool, along with curated daily activities that ensure there’s always something exciting to enjoy. From weekend yoga sessions to lively live DJ “Groove Sessions,” a nightly Sunset Social, and poolside cabanas with attentive service, The Luce ensures every guest’s stay is filled with both relaxation and excitement. Guests can also enjoy a 24-hour fitness center and a stylish retail boutique for all their beachside shopping needs.
Perfect for Events and Celebrations
For those planning a special event, The Luce offers 14,000 square feet of flexible event space. Whether it’s a grand wedding, a corporate retreat, or an intimate celebration, the hotel’s venues, including the Palm Court and Palm Pavilion, offer the ideal Gulf Coast backdrop for any occasion. The ballroom features bold, modern décor with flexible seating arrangements that can accommodate up to 200 guests, ensuring your event is both memorable and extraordinary.
Advertisement
Advertisement
Unmatched Location for Exploration and Relaxation
The Luce is conveniently located in the heart of St. Pete Beach, offering guests easy access to both the beach and the vibrant culture of nearby Downtown St. Petersburg. Known for its world-class museums, galleries, and indie hotels, the city is the perfect complement to a relaxing beach vacation. Guests can easily explore the city’s cultural offerings and vibrant nightlife, all while enjoying the serene coastal atmosphere at The Luce.
The hotel is also conveniently located near St. Pete-Clearwater International Airport (PIE) and Tampa International Airport (TPA), making it an easily accessible destination for both domestic and international travelers.
The Luce: A Luxurious Coastal Escape in St. Pete Beach
The Luce beachfront location delivers extreme luxury, which enables guests to experience a stylish yet sophisticated vacation that matches Florida’s laid-back beach atmosphere. The Luce provides all guests with a smooth experience, including luxurious amenities, comfortable surroundings, and authentic local experiences. The Luce will establish itself as the premier coastal getaway destination for travellers in 2026 through its unmatched beach access, lively dining options, planned activities and attentive guest services.
