Erica Holland opened her first brick-and-mortar shop, The Roaming Petal.
Photo provided by The Roaming Petal
The Roaming Petal has been bringing flower-filled workshops to venues throughout Pinellas since early 2021. Now, the business has a permanent home at 1506 54th Ave. N. in St. Petersburg. The grand opening is planned for Nov. 4.
The shop shares its space with fellow floral business Arms of Persephone, creating a combined flower store, workshop studio, and garden oasis. The location is also St. Pete’s first drive-through flower shop.
The Roaming Petal in St. Pete
Founder Erica Holland, a former graphic designer, launched The Roaming Petal after a trip to Bali rekindled her connection to flowers and their healing qualities. She studied floral healing and reiki before starting the business.
“We believe that playing with flowers shouldn’t just be for florists,” Holland writes on her website.
No one knows more about small businesses in Pinellas County than Ester Venouziou, founder of LocalShops1 and Shopapalooza Festival. Send her your business tips and news at ester@localshops1.com.
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