In Miami, a city fluent in spectacle, true sophistication reveals itself. Still, the places that stay with you are the ones with a point of view, where the atmosphere does half the talking before you’ve even taken it all in. That is the spirit behind Casa ¡HOLA!, which arrives not as another date to circle on the calendar, but as a natural next step for a brand that has spent more than eight decades chronicling style, society, and the way culture moves through the Hispanic world.
Now, that legacy moves beyond the page and beyond the screen into something immersive, tangible, present, and alive. Its origin story traces to Spain, the country where the iconic brand was born and where one of the most influential publications in the Spanish-speaking world first began to define taste, influence, and aspiration.
From that foundation, ¡HOLA! enters this new era, unfolding not as relocation, but as continuation and evolution. A lineage that has consistently adapted while preserving its essence now finds a new dimension across borders. Like any story that continues to grow, it required a new horizon, and that horizon is Miami.
A city of inexhaustible energy and global intersections that stands as a bridge between continents, industries, and generations. Here, heritage and innovation coexist with ease. Here, Latin culture is not a footnote or a theme. It is the center of the room. It is dynamic and defining. It is in this environment that Casa ¡HOLA! finds the perfect stage for its next expression.
The concept began with sketches and ideas drawn by hand, translating the essence of the brand into space. Its editorial DNA, logo, and iconic colors were reimagined through a contemporary architectural language. Each line extended the identity into atmosphere, texture, and experience. The design was not decoration, but continuity made physical.
Every vision requires a setting worthy of its ambition. Donatella Boutique Hotel provides that backdrop for this new phase. Located in the heart of Miami Beach’s Art Deco Historic District and a sister property to the iconic Versace Mansion, the hotel revitalizes a 1922 building originally designed by architect Wallace Tutt. It preserves the glamour of classic Miami while refining it through a contemporary sensibility defined by intimacy, proportion, and meticulous detail.
From the moment guests arrive, the tone becomes more focused. The space encourages connection without competing for attention. Donatella frames the experience, creating room for the kind of dialogue that lasts beyond the night. It recalls the spirit of the great salons, where the room mattered as much as who was in it, and conversation had the power to shape society.
Casa ¡HOLA! is designed for the people shaping what’s next. Leaders across entertainment, art, fashion, gastronomy, and Latin entrepreneurship come together in a setting that prioritizes substance over optics. The focus is shared ideas, meaningful relationships, and the kind of momentum that carries forward long after the night ends.
What begins as a carefully curated gathering does not conclude when the evening ends. It extends through the ¡HOLA! Americas ecosystem, amplifying its reach and reinforcing a sophisticated, globally connected Latin community. It is a cultural platform in motion, built to last beyond a single night, and a clear vision that our roots stand at the center of the global conversation.
Casa ¡HOLA! begins a new tradition, a home for Miami’s Latin community as it expands its presence and carries the story forward. From here, the future gets written in real time.