Published on Feb. 22, 2026
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Florida State University’s College of Music is introducing a new Bachelor of Arts in Music Business program, responding to the rapidly changing landscape of the music industry. The program, which does not require an audition, aims to equip students with a multidisciplinary skillset spanning music, business, law, marketing, technology, and management.
Why it matters
This new program reflects a broader trend in higher education to align academic offerings with the practical demands of the modern music industry. Success increasingly requires not just artistic talent, but also entrepreneurial acumen to navigate the complex music ecosystem.
The details
The curriculum will be housed within a newly established Music Industry academic area and will integrate courses from the Herbert Wertheim College of Business and the Jim Moran College of Entrepreneurship. Leading the program is Alan Blanchard, a specialized teaching faculty member with experience in artist management and a track record of releasing GRAMMY-Award winning albums.
Applications are currently being accepted through March 1, 2026.
The players
Florida State University College of Music
The College of Music at Florida State University, home to over 1,400 students spanning dozens of degree programs.
Alan Blanchard
A specialized teaching faculty member leading the new Music Business program, with experience in artist management and a track record of releasing GRAMMY-Award winning albums.
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What they’re saying
“I’m excited to launch this new Music Business major.”
— Alan Blanchard (College of Music)
What’s next
The College of Music has also recently completed the first phase of renovations to its recording studio facilities, providing students with access to modern production and collaborative spaces.
The takeaway
FSU’s new Music Business program highlights the university’s focus on industry-centered education and experiential learning, reflecting a broader trend in higher education to align academic programs with the practical demands of the modern music industry.