Local developer accelerates with Aston Martin partnership

Luxury automaker Aston Martin has announced a groundbreaking, three-project partnership with Clearwater-based Valor Real Estate Development. 

The two companies will construct ultra-luxury mixed-use condominium towers in three areas steeped in racing history: Daytona Beach, Tampa Bay and Mexico City. Moises Agami, CEO of Valor, said the partnership extends far beyond a branded building. 

Aston Martin’s design team will closely collaborate with the local developer to ensure the three properties reflect the meticulous craftsmanship, critically acclaimed styling and cutting-edge technology found in the British brand’s vehicles. The 112-year-old company has only completed one other multifamily development, The Aston Martin Residences Miami, which opened in April 2024. 

“We want to reawaken and awaken this sense of speed, power, boldness and intensity in all of these cities,” Agami told the Catalyst. “We’re also adding an enormous amount – over 10,000 square feet – of the development is just for full public access.” 

The estimated $250 million to $300 million development will open by 2029.

The first project is the 18-story, 86-unit Aston Martin Residences Daytona Beach Shores. Agami noted that people once raced on the property’s beach. 

Daytona Beach International Speedway is also about 9.5 miles northwest of the site, located at 3411 S. Atlantic Ave. The tower will encompass 320,000 square feet, including two parking and two penthouse floors, with eight double-height units. 

Valor is building the 29-story, luxury-branded Roche Bobois Tower in downtown St. Petersburg. The firm has also completed the Skyview and Serena by the Sea developments in Clearwater. 

“We never do cookie-cutter projects,” Agami said. “And we try to really dig deep into layers of meaning, and understanding where we are and the people we’re with. That brought us to the racing heritage, and what better name and partner for that than Aston Martin?” 

The British brand, founded in 1913, boasts a prolific race team. In 2023, Aston Martin’s Vantage models scored a one-two class victory at the Rolex 24 Hours of Daytona. 

A new model, the Valkyrie, will make its debut at the endurance race in January 2026. Aston Martin discussed its partnership with Valor from Mexico City as company officials prepared for this weekend’s Formula 1 Grand Prix.

Stefano Saporetti, director of brand diversification, said Aston Martin’s foray into real estate development is “fundamental” to creating a “new lifestyle opportunity” for consumers. He called the decision to partner with Valor “simple.” 

“We love to work with the best in class,” Saporetti added. “This is the first of many.” 

Chief Creative Officer Marek Reichman said that luxury is “no longer just about one single element.” He believes it is relatively easy to translate the exhilaration felt when driving a hypercar to a building, as there are materials, accents, sounds and textures that “give you the same sensation.” 

From left: Leon Salame, COO of Grupo Bosque Real; Marek Reichman, chief creative officer for Aston Martin; Moises Agami, CEO of Valor Real Estate Development; and Stefano Saporetti, director of brand diversification for Aston Martin. Photo: Adrian Roman, Valor Real Estate Development.

Reichman expects the leathers, carbon fibers and “fine details” inside the building will surprise people and underscore that it is an Aston Martin product. When asked if the planned projects in Mexico City and Tampa Bay would differ, he said, “I think it’s always important to design for the environment you’re in.” 

Reichman considers the location and building orientation during the design process. He also emphasizes the importance of eliciting feelings. “How do we create materials and an ambiance in a space that is supportive of where you are?” 

“Even with your eyes closed, you should feel an ambiance,” Reichman elaborated. “The Valkyrie is completely different from the DBX, in terms of its capabilities, but they’re both Aston Martins.  

“So, you’re designing for unique spaces and places. Always.” 

The partners expect to open the Aston Martin Residences Daytona Beach Shores by 2029. They are still reviewing sites throughout Mexico City and Tampa Bay. 

Agami said the latter two projects would similarly feature the “absolutely best” coffee shops, restaurants, bars, lounges and “bespoke, class-leading experiences.” He called it inspiring to work with a group that obsesses over every detail.

Agami also believes the developments will provide “tremendous value” to the surrounding communities. He said preliminary studies found that the three projects will generate over $3 billion in economic impact and create 10,000 jobs. 

“Valor is very excited to be combining forces with a company and a brand with the power, ingenuity and vitality of Aston Martin,” Agami said. “And we hope to enhance the values of the brand and enhance the values of Valor, and create a truly win-win situation for our companies, our clients, our City of Daytona Beach Shores and the community at large.”

The Aston Martin Valkyrie has a top speed of 250 mph and retails for roughly $2.6 million.