Derek White and MBM Motorsports have picked up Elite Rewards as primary sponsor of the No. 69 Ford F-150 for the inaugural OnlyBulls Green Flag 150 on the Streets of St. Petersburg, the first-ever NASCAR Craftsman Truck Series street race.
Elite Rewards, founded in 2015, was created by managing partners with over 30 years of experience in incentive marketing. From customer incentives to internal recognition programs, Elite Rewards designs and fulfills tailored reward campaigns that drive action, build loyalty, and deliver results.
“Elite’s partnership with NASCAR is a natural fit for who we are as a company. We’re driven by a relentless push forward and shaped by a culture of bold innovation, the same qualities that define this sport at its core,” said Tom Coffeen, CEO of Elite Rewards. “NASCAR has always embodied speed, precision, and the pursuit of excellence, and we’re proud to stand alongside an organization that shares our commitment to pushing boundaries and elevating the fan experience. Together, we’re accelerating into a future filled with possibility.”
Derek White, a 55-year-old First Nation Mohawk from Kahnawake, Quebec, made a major splash with his Top 20 finish last season at Watkins Glen International. He enters St. Pete with the opportunity to again capitalize on what is expected to be a highly unpredictable Craftsman Truck Series street race.
“I’m thrilled that Elite Rewards has come on board for the St. Petersburg race on Saturday, as we will be giving the fans a really good show this week,” said White, who will be making his tenth start in the NASCAR Craftsman Truck Series. “I really appreciate everything that Elite Rewards has given us to get to the race this weekend with the best opportunity for success.”
Practice and qualifying for the Craftsman Trucks at the Grand Prix of St. Petersburg begin at 4 pm ET on Friday, February 27, with live broadcast coverage on FOX Sports 2. The OnlyBulls Green Flag 150 gets underway just after 12 pm ET, live on network FOX, on Saturday, February 28.
MBM PR