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What’s Up FMB announced the introduction of the Island Charm Crawl, a new summer-long, island-wide experience running May through August.
The Island Charm Crawl invites locals and visitors to explore Fort Myers Beach while collecting custom-designed charms from participating businesses. Participants begin by purchasing an official Island Charm Crawl Kit, which includes a branded bag, a What’s Up FMB logo charm, and a crawl map.
This summer features 20 participating businesses so far, with a few more expected to join. Among those participating are The Whale, Alex King Group, The Beach Bar, Cabana’s at Diamondhead Beach Resort, La Ola, Mr. Waves, Smokin’ Oyster Brewery, Snug Harbor Waterfront Restaurant and Wahoo Willies.
Participants can also collect bonus charms through upcoming summer events including Mullet Madness, the Illuminations Parade and Jobufest.
Those who complete the crawl will earn a limited-edition “Completion Charm.”
The Island Charm Crawl is designed to encourage exploration of Fort Myers Beach while supporting local businesses throughout the summer season, What’s FMB said in an announcement.
Crawl kits are available for $30, with $5 off pre-orders through April 30th. Quantities are limited.
For more information and to reserve a crawl kit, visit:
https://secure.qgiv.com/for/islandcharmcrawl/event/islandcharmcrawl2026-tickets/