TALLAHASSEE, Fla. (WCTV) – Tallahassee went bananas for the Banana Ball nearly a month ago, generating millions of dollars in economic impact for the capital city and the surrounding region.
The Savannah Bananas’ “historic appearance” at Doak Campbell Stadium generated an estimated $10.1 million, Florida State University revealed in a press release Tuesday afternoon.
“The multi-day event drew tens of thousands of fans to campus and delivered a significant boost to the local economy, including hotels, restaurants, retail businesses, and transportation services,” university officials said.
An independent analysis revealed a nearly 40% increase in visitors from outside the market to the capital city during the event period, with almost 50% of attendees traveling over 50 miles to attend, according to the press release.
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Tickets were purchased from 48 states and Washington, D.C., the university said.
FSU Vice President and Director of Athletics Michael Alford said the Banana Ball exemplifies their commitment to utilizing the university’s facilities for the benefit of Tallahassee and the surrounding region.
“Doak Campbell Stadium is a community asset, and bringing an event of this scale to our campus delivered real, measurable economic benefit while introducing new audiences to Florida State,” Alford said. “This is a model for how we can continue to grow Tallahassee’s visibility, support our community and strengthen Florida State Athletics.”
Mayor John Dailey said the economic activity generated benefits for businesses across Tallahassee and helps strengthen the local economy.
“This is a powerful example of what can happen when Florida State and our community work together to attract major events,” the mayor said.
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