Rosso Development, Midtown Development, and Proper Hospitality announced the opening of the sales office for Midtown Park Residences by Proper, offering a first look at the 28-story residential tower located within the innovative Midtown mixed-use complex, a five-acre project with a $2 billion investment.
The project marks Proper Hospitality’s debut in Miami’s residential market, combining cutting-edge lifestyle, wellness, and cultural programming in an integrated destination.
Designed by Arquitectonica, with interiors by the acclaimed New York studio Meyer Davis, the new sales gallery at 3171 NE 1st Avenue showcases a distinctive approach to contemporary luxury, where craftsmanship, layered textures, and carefully curated art come together to create spaces that feel both refined and authentic. The space features original works by Mariano Calezado, Sebastián Marc Graham, and Rubén Rodrigo, while steel sculptures by artist Hernán Marina have been installed in front of the sales gallery and will soon become part of Midtown Park’s public art program, inviting the community to interact with art in everyday life. This project pays tribute to the neighborhood’s creative energy and its role in enriching the area’s cultural landscape.
“This marks a turning point for Midtown and for Miami as a whole, as we begin to physically and culturally connect Midtown, the Design District, and Wynwood through what will become one of the city’s largest mixed-use projects,” said Carlos Rosso, founder and CEO of Rosso Development. This corridor is rapidly establishing itself as a haven for luxury residential projects, thanks to its human-scale density, shaded pedestrian streets, and immediate access to world-class shops, restaurants, and cultural experiences just steps from home. The community response has been extraordinary, reinforcing the clear demand for thoughtfully designed environments that combine lifestyle, connectivity, and long-term urban value.
“Today’s buyer isn’t looking for a lifestyle; they already have one,” said Brian De Lowe, co-founder and president of Proper Hospitality. “They’re looking for design, wellness, gastronomy, and culture integrated into daily life, not as an afterthought. Midtown Park is precisely the type of project where Proper’s involvement—from the programming philosophy to the wellness infrastructure—can meet that expectation from day one.”
Inside the tower, 288 exclusive residences will range from studios to three-bedroom units, as well as exclusive penthouses with private rooftop gardens and pools. The building’s 40,000 square feet of private amenities will include a terrace with a tropical pool, an exclusive restaurant and bar, a private pickleball court, coworking spaces, a yoga and meditation garden, a hot tub, a kids’ club, and a community garden designed by Naturalficial. Residents will also enjoy exclusive programming and a dedicated cultural concierge, as well as access to the programming and benefits of the entire Proper Hospitality portfolio, including the iconic Shelborne by Proper in Miami Beach.
To energize the site prior to construction, ULTRA Padel & Wellness will soon open its doors—a two-acre temporary space (one of the largest in the U.S.) that will bring new energy to Midtown with tournaments, community events, and daily play opportunities that preview the vibrant lifestyle Midtown Park will offer.
Midtown Park Residences by Proper is exclusively represented by Fortune Development Sales. Prices start at $600,000, and completion is expected in 2028.