The new brand aims to unify how these opportunities are presented across print, digital, and physical spaces.
TAMPA, Fla. — Hillsborough College has launched a refreshed brand identity that includes a new logo, updated visual system and an enhanced College seal, marking a thoughtful modernization of its image.
“Hillsborough College’s new branding captures the spirit of the College today: student-centered and deeply connected to the community,” said President Dr. Kenneth Atwater, noting the design honors the institution’s history while positioning it for the future.
Developed in partnership with Sensory 5 and Trickey Jennus, the new brand incorporates feedback from faculty, staff and students. The updated identity blends modern design with intentional references to legacy visuals, creating a cohesive and contemporary look.
The rollout includes updated campus signage, refreshed print and digital materials, and a unified visual system that will be used across communications, outreach and community engagement initiatives.
College leaders say the rebrand better reflects Hillsborough’s growth, purpose and long-standing connection to the Tampa Bay community.