Two of the area’s biggest names in thrills and entertainment have joined together for what is a perfectly apt pairing. The Motor Enclave and Seminole Hard Rock Hotel & Casino Tampa announced a major new partnership this week, highlighted by the official naming of the Hard Rock Speedway, Motor Enclave’s signature 1.72-mile Hermann Tilke-designed racetrack.
The full partnership, announced in front of thousands at the 9th edition of Cars En Coffee, makes Seminole Hard Rock Hotel & Casino Tampa the Official Hotel & Casino Partner of The Motor Enclave. Tampa Mayor Jane Castor joined key executives from both organizations for the announcement, marking a defining moment for the region’s rapidly growing automotive and experiential entertainment landscape.
Photos by Yvonne Gougelet
The Motor Enclave has, quite literally, raced to stardom since debuting two years ago, bringing thrill rides and incredible events alike to Tampa. Joining forces with one of the region’s premier entertainment partners is a natural fit for both brands, and it showcases the region’s growing reputation as a destination.
More than 6,000 people were in attendance for the free community event that became the adrenaline-fueled announcement and spectacle of entertainment. The morning featured high-energy activations, curated vehicle displays, and a special “Cars of Hard Rock” showcase, creating a dynamic backdrop for the partnership reveal.
“This partnership represents exactly what The Motor Enclave was built for—bringing together world-class brands to create unforgettable experiences,” said Brad Oleshansky, Founder & CEO of The Motor Enclave. “Hard Rock is synonymous with entertainment, energy, and scale. The Hard Rock Speedway is a bold step forward and a reflection of the future we’re building together.”
We should also make clear: this is the kind of partnership you get to experience yourself, if you’re up for the literal thrill ride. The Motor Enclave just opened up dates for the rest of the year for their Public Driving Experiences, which let you hit the Hard Rock Speedway first-hand, driving your own vehicle or one of their high-performance vehicles. Dates book fast, so we recommend reserving yours quickly. This is one that’s more than worth crossing the bridge for, just save the fast driving for the new track.
As of April 2026, the newly named Hard Rock Speedway will serve as the centerpiece of The Motor Enclave’s 200-acre campus, hosting performance driving experiences, member track days, corporate events, and large-scale public programming throughout the year. It’s all the excitement The Motor Enclave is known for, with the Cachet of the Hard Rock name behind it.
Photo by Yvonne Gougelet
As Premier Partner, Seminole Hard Rock Tampa will be fully integrated across The Motor Enclave’s campus and signature experiences, connecting with one of the most engaged enthusiast communities in the country. The partnership also establishes Seminole Hard Rock Tampa as the preferred hotel and entertainment partner for visiting guests.
“We have been tracking the development of The Motor Enclave since it was first announced over five years ago,” said Travis Lunn, President of Seminole Hard Rock Hotel & Casino Tampa. “With its incredible growth and proximity to our Tampa property, this partnership creates meaningful opportunities to connect with a shared audience through unique, high-quality experiences.”
As Lunn noted, The Motor Enclave and Hard Rock Tampa are practically neighbors. It’s easy to imagine spending a day on the course at The Motor Enclave, then hitting Hard Rock Tampa for dinner, a show, a round at the poker table, and comfortable room to relax in after all that excitement.
Learn more about The Motor Enclave, and find upcoming Cars En Coffee dates, at themotorenclave.com.