Several retail properties along Central Avenue in the EDGE District are now under new ownership.
Dallas-based investment firm 90Ten has acquired a collection of Central Avenue properties, including 965 Central Avenue, the former home of Flagship Bank; 1027 Central Avenue, occupied by Ashe Couture Boutique; 1029 Central Avenue, home to Matter of Fact and Skyway Media; and 1033–1041 Central Avenue, which houses Poppo’s Taqueria, Sans Market, and Pure Green Juice Bar.
The properties were purchased for $8.5 million from Eastman Equity, which has owned most of the portfolio since 2015, with the exception of 1033–1041 Central Avenue, which was acquired in 2021.
“We love the charm of the block, the walkability, and retail,” Tripp Russ, managing partner at 90Ten, said in a conversation with St. Pete Rising. “For us, we want to keep tenants in place and the buildings there.”
“We want to continue to add investment and welcome businesses. Our plan is just to be a good long-term partner to the community and a steward of the real estate,” he continued.
The team plans to preserve the character of the 4,200-square-foot building at 965 Central Avenue, originally constructed in 1926. The space is currently vacant and was most recently occupied by Flagship Bank, which relocated to 3303 4th Street North in 2025 after four years at the site.
Leasing has not yet launched for the property, though Russ said it is well suited for retail concepts or a fitness user.