Jason Wood, vice-president of Miami Cigar & Co., was one of the first people I met in the cigar industry. At IPCPR 2010, my first trade show, he was one of the first people I met. At around 5:45 p.m. on Saturday, I walked up to Wood and asked how his day had gone. That’s code for: how were your sales today? He smiled and said they were good, quite good. And then he went on to clarify that he, unlike so many others are apt to, was not making that up.
The shit-eating grin on his face said it all.
I’ve known Wood long enough to know that he would tell me if they weren’t the best. I can also tell the difference in his smile between “I think FSU might be good at football” versus “I think FSU might be a good football.”
The basic structure of Miami Cigar & Co.’s booth appears to be the same as last year, though I spotted at least three changes:
I immediately noticed the massive logo that was hanging down from the ceiling.
The center of the square-shaped booth is still a coffee bar, but I’m pretty sure the half-walls were black and are now white.
The signs on the booth are slightly different.
I’d venture to guess that 25 percent of the booths have some sort of Nespresso-like setup. Even our booth, perhaps the paltriest of them all has one. But no booth gets more publicity for its coffee than Miami Cigar & Co. As anyone at Nespresso will tell you: the machines are the same, the pods are the same, the coffee is the same. The difference? Miami Cigar & Co. has attractive models in tight dresses pushing the coffee. Scoff at that all you like, but I spotted multiple people from other cigar companies in line for coffee. #marketing
Nestor Miranda Private Reserve (2026)
Nestor Miranda, Miami Cigar & Co.’s co-founder, loves lanceros. When I first met him, we chatted about our common love of the vitola. Over the years, I’ve smoked plenty of lanceros with Nestor’s name on them, some from My Father Cigars S.A. and others made at La Aurora. This one comes from the latter.
If you are thinking, “this looks familiar,” you are correct. It was released in 2021 and is back for a sophomore release. While the cigars are a new production batch, everything else has stayed the same: blend, size, packaging, price, and even the production numbers.
Wrapper: Dominican Republic (Corojo)
Binder: Nicaragua (Criollo 98)
Filler: Brazil, Dominican Republic & Nicaragua
Nestor Miranda Private Reserve (2026) (6 7/8 x 40) — $18 (Box of 10, $180)
Production: 500 Boxes of 10 Cigars (5,000 Total Cigars)
Release Date: Summer 2026
Last year was all about the Outcast brand, a newly launched project that Wood had been working on. This year, Outcast is one of a few lines getting a new tin size.
And speaking of Outcast, Miami Cigar & Co. is one of just a few companies that has live marketing at the trade show. One of the models walks around with the Outcast logo mascot helmet on, though when I stopped by, the mascot duty had stopped.
And speaking of Outcast marketing outside of the booth: I spotted this in one of the bathrooms. Miami Cigar & Co. is just the latest in a long line of companies that have decided to market in the bathroom.
Wrapper: Brazil (Cuban-seed)
Binder: Ecuador (Sumatra-seeed)
Filler: Dominican Republic & Undisclosed (Black Cavendish)
Outcast Cigarillos (4 x 30) — $2.49 (Tin of 10, $24.99)
Production: Regular Production
Release Date: July 2026
Tatiana Amaretto Classic and Mini Tins
Two of the flavor options in the Tatiana are getting new sizes, the first being Amaretto, which if you’re not familiar with, is a sweet, almond-flavored Italian liqueur that is known for having a rich, nutty taste. Both the Classic and Mini Tins formats are staples for the Tatiana brand. — Patrick Lagreid.
Wrapper: Indonesia
Binder: Dominican Republic
Filler: Dominican Republic
Tatiana Amaretto Mini Tins (3 1/2 x 26) — $1.85 (Tin of 10, $18.50)
Tatiana Amaretto Classic (6 x 44) — $5.25 (Box of 25, $131.25)
Production: Regular Production
Release Date: July 2026
Tatiana Cappuccino Classic and Mini Tins
If cappuccinos are your thing, the Tatiana has you covered. The coffee and foamy milk flavor is also getting the Classic and Mini Tins vitolas. “We’re giving consumers more ways to enjoy these aromatic profiles, while also making it easier for retailers to merchandise and grow the brand,” said Wood in a press release when the cigars were announced. — Patrick Lagreid.
Wrapper: Indonesia
Binder: Dominican Republic
Filler: Dominican Republic
Tatiana Cappuccino Mini Tins (3 1/2 x 26) — $1.85 (Tin of 10, $18.50)
Tatiana Cappuccino Classic (6 x 44) — $5.25 (Box of 25, $131.25)
Production: Regular Production
Release Date: July 2026
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. Previously, I started TheCigarFeed, one of the two predecessors blogs of halfwheel. I have written about the cigar industry since 2010, covering everything from product launches to regulation to M&A. Beyond writing, I handle a lot of the behind-the-scenes stuff from weighing cigars to coordinating the tech. Outside of work, I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.