The dessert shop’s signature item is cheesecake in a jar.
Photo provided by Joseph Jackson
Eat This Dessert First has a new home inside Sunshine City Popcorn Company, 2533 Central Ave. in St. Petersburg’s EDGE District.
Joseph Jackson launched the business in 2014, selling handcrafted cheesecakes, cannoli, and other Italian-inspired desserts at markets across Tampa Bay and grocery stores statewide. He paused operations during COVID and focused on family.
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Now, after a relaunch and rebrand, he’s opening a permanent home inside Sunshine City Popcorn. Jackson credits EDGE District director Roger Curlin for the connection. The popcorn shop’s daytime schedule allows the dessert shop to operate in the evenings.
Eat This Dessert First opens in St. Pete. It’s a dessert shop inside a popcorn shop. Hungry? They have on-the-go Cheesecake in a Jar.
Image via Eat This Dessert First
Eat This Dessert First is best known for its cheesecake-in-a-jar, made for Florida’s heat.
“The glass jar keeps it insulated and travel-friendly, perfect for enjoying at the park or beach,” Jackson said.
Another favorite is the Cannoli Affogato, which layers espresso over rich cannoli cream.
Business Beat
No one knows more about small businesses in Pinellas County than Ester Venouziou, founder of LocalShops1 and Shopapalooza Festival. Send her your business tips and news at ester@localshops1.com.
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