The new 1,400-square-foot space will offer Asian imports like curry pastes, teas, herbs, snacks, sodas, noodles, desserts, condiments, and seasonings.
The shop will also carry OTOP products, locally made goods from Thailand’s “One Tambon One Product” program, a government initiative that encourages each community (tambon = sub-district) to develop and sell its own signature item.
These products range from packaged foods and snacks to handmade crafts, and textiles, often reflecting the ingredients, materials, and traditions unique to each region.
“Each region in Thailand has its own specialties,” Som said. “For example, curry pastes vary depending on the region. In my hometown of Isan, we have our own version, and southern Thailand has a completely different blend.”
Additionally, the store will feature a small grab-and-go section with prepared dishes like noodles, salads, and warm meals made at Pin on Grand.
An online store is also in the works.