Customers can personalize many of the products with Magnolia’s signature scents.
Among the most popular are Bliss, which is a mix of fruit, caramel, and vanilla notes, and Legacy, which blends fruit, florals, and amber.
“The store has a wall that will promote the ten most popular scents, so that’s a great place for customers to start,” said Magnolia employee and Marketing Manager Lauren Wilkins. “There’s really a wide range of scents, from citrusy and floral to beachy. A little bit of everything.”
The shop will also incorporate a refill program, offering discounts to customers who bring back containers to reuse.
In addition to retail, the space is set up to host birthday parties and group events, where guests can create their own soaps and bath bombs.
Once open, Magnolia will operate from 11 a.m. to 6 p.m. Sunday through Thursday and 11 a.m. to 8 p.m. on Fridays and Saturdays.
For updates on the soft opening and upcoming promotions, follow the St. Pete location on Facebook.