Cape Cod Children’s Place has unveiled a new brand identity featuring an octopus symbol to reflect its growth and commitment to families, according to a community announcement.
The rebranding follows a strategic planning process that involved input from families, staff and community partners. The new visual identity was designed to better represent the organization’s mission, values and the experiences of the families it serves, according to the announcement.
“Our new brand reflects who we have become and where we are going,” said Erin Sullivan, executive director of Cape Cod Children’s Place. “We listened closely to families, staff, and community partners throughout our planning process, and this identity captures the strength, adaptability, and hope we see every day in the people we serve.”
New logo
The octopus was chosen as the central element of the new visual identity due to its symbolism of curiosity, intelligence and resilience. The creature’s many arms represent the various ways Cape Cod Children’s Place supports the community, including assisting parents, nurturing children, partnering with educators and strengthening connections across Cape Cod.
The octopus is also known for its ability to regenerate lost limbs, symbolizing the healing, growth and renewed confidence that families experience through the organization’s programs and partnerships.
The rebranding effort is part of the organization’s ongoing growth and expansion of its programs and partnerships. Officials of the group said the new identity aims to more clearly express its mission and the lived experiences of the families it supports.
Cape Cod Children’s Place has been providing family support services and early childhood education for more than 30 years. The organization offers free family support services and affordable early education and care programs.
Community members are invited to explore the new brand and learn more about the organization’s programs at capecodchildrensplace.org.
As Cape Cod Children’s Place continues to evolve, the new brand identity serves as a symbol of its commitment to supporting families and building a stronger community.
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This article originally appeared on wickedlocal.com: New brand identity for Cape Cod Children’s Place