A new nonprofit is stepping in to make sure more stories and storytellers are seen and heard. Born from the work of Black On The Scene, HUE Avenue Inc. has officially launched in St. Petersburg as an independent 501(c)(3), with a mission rooted in representation through film and television.
HUE Avenue is built on years of community-driven programming, partnerships, and storytelling initiatives led by Black On The Scene. Now, as its own nonprofit, the organization is expanding its reach with a focus on empowering Black, Brown, and underrepresented communities through media.
Founder and Executive Director Tamia Iman Kennedy says the inspiration is deeply personal.
“Film and television have shaped my life in profound ways,” Kennedy shared. “I’ve fallen in love with seeing Black and Brown lived experiences reflected on screen. Those stories shaped how I see myself and what I believe is possible.”
She added that HUE Avenue’s work is ultimately about exposure, giving people the chance to explore storytelling in ways that might not otherwise feel accessible.
“I grew up as an avid TV and movie buff and know firsthand how difficult it is to bring a story to life, and certain stories are not as accessible,” Kennedy said.
What HUE Avenue is bringing to the community
With its official launch, HUE Avenue is rolling out a lineup of programs designed to meet people at every stage of their creative journey.
Pipeline programs
Youth and adult education
Community film screenings
Creator support opportunities
Future festivals, trainings, and industry experiences
It provides real-world exposure, something often missing for aspiring creatives without industry connections.
Centering representation and access
At its core, HUE Avenue is about shifting who gets to tell stories and who gets to see themselves reflected back.
And in a city like St. Pete, where local creativity continues to thrive, HUE Avenue is positioning itself as a catalyst for what comes next.
As part of its first wave of programming, HUE Avenue has opened applications for its yearly Film Club. The program invites students and volunteers to get hands-on experience while building community with fellow creatives.
