Orlando welcomed more visitors in 2025 than at any point in its history, according to new data released by Visit Orlando on May 7, 2026.
The destination recorded 76.7 million visitors last year, a 1.8% increase over 2024 and the highest total ever reported for the region.
Domestic Visitation Hits a Record
The growth was driven almost entirely by domestic visitors. Domestic visitation rose 2.2% to reach 70.3 million — itself a record. Visits by Floridians increased 3.4%, though the overall domestic mix remained predominantly out-of-state travelers.
Overnight visitation held firm, accounting for 70% of domestic visitors, or 49.2 million travelers — up 1.8% year over year. That is a meaningful figure for the theme parks. Overnight guests tend to spend more, stay longer, and visit the parks on multiple days.
International Visitation: The Soft Spot
The one area of softness was international visitation, which totaled 6.3 million visitors — down 2.4%, or approximately 156,000 visitors compared to 2024. The decline was largely attributed to a drop in Canadian travel.
Canada remained Orlando’s top international market despite a 13.3% fall, bringing 1.1 million visitors. The full top five international markets for 2025:
Canada: 1,119,300 (down 13.3%)
United Kingdom: 933,500 (up 2.8%)
Brazil: 736,300 (up 5.6%)
Mexico: 458,500 (up 4.6%)
Colombia: 360,000 (up 5.0%)
Mexico, Colombia and Japan all reached record highs in 2025, partially offsetting the Canadian decline. Orlando International Airport also launched its first nonstop passenger charter flights to Tokyo at the start of 2026 for a limited run — Florida’s first direct service to the Asia Pacific — which could support growth from that market going forward.
Disney’s Q2 Earnings Call
The international visitation softness in the Visit Orlando data aligns closely with what Disney CEO Josh D’Amaro and CFO Hugh Johnston addressed on the company’s Q2 fiscal 2026 earnings call earlier this week.
Johnston confirmed that softer international visitation had weighed on domestic park attendance in Q2, with Disney World attendance down 1% compared to the prior-year quarter. He noted, however, that when the international visitation impact is stripped out, domestic park attendance would have grown.
“We expect international visitation and Epic-related headwinds to ease in the coming quarters as we begin to lap both of those impacts,” Johnston said on the call.
Disney also pointed to encouraging forward booking trends. Johnston confirmed that Disney World bookings are currently pacing up strongly — a signal that the Q2 softness may already be easing as the year progresses.
Johnston added that Disney expects domestic park attendance in Q3 to show improvement compared to the 1% decline reported in Q2, as international visitation headwinds stabilize.
Meetings and Groups
Beyond leisure travel, Orlando’s group meetings segment showed strong momentum in 2025, growing 3.1% year over year to reach 5.8 million visitors. Orlando retains its position as the top meetings destination in the country — a segment that brings consistent midweek demand to the region’s hotels, restaurants, and attractions.
The overall visitor mix for 2025 was 81% domestic leisure, 10% domestic business, and 8% international.
“While the total number of visitors reflects Orlando’s continued growth, it only tells part of the story,” said Casandra Matej, president and CEO of Visit Orlando. “Beyond the numbers are the experiences that motivate travel, the memories created and the emotional connections that continue to draw travelers to Orlando year after year.”
Looking Ahead
Record overall visitation to Orlando, strong domestic overnight numbers, and Disney’s own forward booking data pointing upward all paint a broadly positive picture for Walt Disney World heading into the second half of 2025, following what may be a soft summer for Disney.
The key variable remains international visitation — particularly from Canada, which is Orlando’s single largest international market and one Disney has specifically flagged as a headwind. If that market stabilizes or recovers, the driver for Walt Disney World attendance could be meaningful.
For now, the record 76.7 million visitors headline is a very clear signal that Orlando’s appeal as a destination remains as strong as ever.
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